Blog

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We’ve all seen the videos. Hundreds of shoppers pressed up against glass doors, desperately trying to get a deal on a new flat screen TV at Walmart or a toaster from TK Maxx. Black Friday and Cyber Monday have become holidays in their own rights at this point, takin […]

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Acing Black Friday campaigns is an essential trick in any marketer's playbook.  What began as a tactic to encourage shopping on America's day off after Thanksgiving, Black Friday has grown into a world wide extravaganza. Bran […]

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Ensuring your brand sticks out among the masses on Black Friday is certainly no easy task.  Luckily, hashtags are here to save the day.  Think about hashtags as a lighthouse that gui […]

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We caught up with cardist and magician Ash Marlow to discuss the future of magic on social media, how influencer marketing […]

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Take a savvy marketer, combine it with the best bits of eCommerce and add a dash of social media and you have yourself some social commerce. Still a fairly new introduction to the social sphere - but rapidly growing nonetheles […]

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TikTok launches BeReal clone and US shopping, Meta hosts Biggie concert, Instagram tests new music, Pewdiepie is dethroned, and Coors has a new nail polish.  What is this? Each week, Socially Powerful get toget […]

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The Twittersphere is abundant in iconic and groundbreaking tweets, some of which are hilarious and some of which are from Elon Musk… On average, 6000 tweets are tweeted per second, equating to 350,000 tweets per minute and 5 […]

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In this digital age, everyone uses social media in one way or another, with 4.9 billion people around the world using it in 2023 and more than 237.8 million using it on a daily basis. It’s no secret that Instagram in particu […]