Blog

`

Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns. Usin […]

`

Social storefronts have become the new norm in commerce.  Brands across the world are scrambling to have their social media transformed into functioning social commerce sites. BooHoo, th […]

`

July 24th marks International Self-Care Day 2024. A day to honour our commitments to bettering ourselves, our minds, and our lives.  Since its inception in 2011, the emphasis on practising and promoting self-care has grown ex […]

`

The Advertising Standards Authority is having a major crackdown on social media advertising laws, with a particular emphasis on Greenwashing.  Fear […]

`

Men’s fashion is no longer jeans and a white tee. It’s so much more expressive, with options like never before. Whether you’re tall, slim, plus-size, skinny, it doesn’t matter, because trends can be adapted accordingly. M […]

`

In 2023, the first Vogue Business Beauty Index was released, much to the delight of consumers and marketers alike.  The index takes a fine tooth comb to popular beauty brands, rating them on consumer sentiment, digital, ESG a […]

`

Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns. Usin […]

`

The emergence of social commerce has flipped traditional e-commerce and retail on its head. Where digital stores would use digital marketing to entice customers, social commerce brands now heavily rely on pulling in their customers through the social interactions they […]