Blog

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What’s this? YouTube switches up its influencer program, Instagram cuts Live shopping, is this the end of TikTok?, social media beats the Super Bowl, and what are consumers up to in 2023? PLATFORM NEWS 1. Y […]

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If you’ve been around for as long as we have, you’ll remember the days when Snapchat was the upgraded version of Blackberry Messenger. Best friend lists were a thing and to be part of a group meant you’d finally made it in life. Life was good. But long gone are the days of rainbow vomit fil […]

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Are you a rising YouTube star with work flooding in, but aren’t quite sure where to start with managing it all?  YouTube channel management might just be your saving grace.  […]

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Influencers, since their arrival to the social scene, have lived up to their name and influenced us to buy things. Apparently they don’t feel like doing that anymore, and are flipping the script by telling audiences what not to buy. Dubbed by the influencers themselves, the #deinfluencing hasht […]

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Trends and brands are constantly coming in and out of style. It’s a part of the consumer cycle that’s inevitable. Thanks to the rise of social media, brands and retailers have turned towards the creator economy in order to keep themselves culturally relevant to ne […]

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Fast moving consumer goods (FMCG) are products that are sold quickly and at a relatively low cost, due to their monthly - or weekly - repurchasing cycle.  FMCG products are traditionally sold in stores and include things such […]

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What’s this? Viewers get de-influenced, Instagram expands gifting, TikTok is stealing your data, creators take over the Super Bowl, and you can’t have your Muff and drink it.  PLATFORM NEWS 1. TikTok cre […]

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To keep up with the modern world, industries are expanding their presence and marketing efforts into the online world.  The beverage industry's global market size […]