James Hacking, Founder of Socially Powerful – Forbes Feature.

The rise of Deinfluencing is taking socials by storm.

There’s a lot of questions flying about:
Is it just a short-term trend?
How does this change the social ecosystem?
What does this mean for influencer marketing?
And how should brands be responding?

I was recently interviewed by Forbes, and answered these exact questions. The article’s now out – I’ll leave the link in the comments.