Mormon Influencers Sharing Their Lives on Social in 2025

Mormonism—what’s the deal? With over 6.5 million members in the U.S. and 2.2 million in Utah, the LDS Church is a major part of American culture. But it’s often misunderstood. 

That’s where Mormon influencers come in. A new wave of LDS creators is using social media to share their lives, challenge stereotypes, and debunk myths. Some call themselves Mormon, others prefer LDS—but all are making an impact. 

Here are some of the most notable Mormon influencers reshaping the conversation.

MORMON INFLUENCERS WORTH FOLLOWING IN 2025

Nara Smith @naraazizasmith

With 11.4M TikTok followers, Nara Smith is one of the biggest Mormon influencers out there. Her whispery, aesthetically pleasing cooking videos, where she preps meals from scratch in extravagant outfits, have become so iconic that many have copied her style. She’s even landed brand deals with Marc Jacobs. While her content reflects traditional LDS gender roles, she insists she’s still figuring out her faith and isn’t “spreading Mormon propaganda.” If you haven’t already, she’s definitely one to follow! 

@naraazizasmith

hiiii guys!! WE ARE BACKKKK🥹 did you miss me!? Because I missed you #easyrecipe #homecooking #fypシ #baking #cookie #brownies #treat #dessert

♬ La vie en rose (Cover Edith Piaf) – 田东昱

Tanner Mann

Tanner Mann and her family are Mormon Instagram influencers, blending faith, family, and lifestyle in a way that feels effortless. Based in Jacksonville, she shares everything from fashion and fitness to motherhood moments, with the occasional nod to her LDS beliefs in podcasts and posts. With 426K followers, she’s definitely one to follow!

@tanner_mann

Let’s get ready for #disney #vlog #traveltiktok

♬ When Will My Life Begin? – From “Tangled” / Soundtrack Version – Mandy Moore

Garrett and Jessica @thebucketlistfamily

Garrett and Jessica, the duo behind The Bucket List Family, are Mormon influencers who have traveled to over 89 countries with their kids. With 3M Instagram followers, they share travel and family content, plus their recent feature in a National Geographic book. They first met on an LDS service mission in Russia.

@thebucketlistfamily

WE WOKE UP THE KIDS ASKING THEM A QUESTION : “Do want to keep snoozing, or don’t want to go to Hong Kong Disneyland??” ✨ THE KIDS DIDNT KNOW!! You need to see their reaction to the surprise. 🥹😍🥲 Tune in tomorrow on our channel for this special video! See you there? ❤️💙💚 #disney #disneyland #hongkong #hongkongdisneyland #family #bucketlist #love

♬ You’ll Be in My Heart – Brent Morgan

Brooklyn and Bailey @brooklynandbailey

Brooklyn and Bailey are two of the most popular Mormon influencers, though many don’t realize they practice the LDS faith. With 9.8M Instagram followers, the twins share lifestyle content while spotlighting their skincare line, clothing brand, and mascara. Their fun, relatable style keeps their audience coming back for more!

@brooklynandbailey

getting so senti 😭

♬ Love Is an Open Door – From “Frozen”/Soundtrack Version – Kristen Bell & Santino Fontana

Taylor Frankie Paul @taylorfrankiepaul 

Taylor is a Mormon mom TikToker with 4.2M followers, known for founding #MomTok. She’s as controversial as she is loved, she’s  always open about her life. Whether sharing family updates or her role on The Secret Lives of Mormon Wives, Taylor keeps her followers hooked with raw, unfiltered content.

@taylorfrankiepaul

I am me, and still choose to show up to church period. #mormon #thesecretlivesofmormanwives #momtok

♬ Messy – Lola Young

Kailee Wright @kailee_wright

Kailee, a Utah mom of five, is one of the Mormon influencers sharing family, fashion, and home decor with her 331K Instagram followers. From must-have daily products to pantry organisation tips, her content is both stylish and practical. While she doesn’t post about being Mormon often, she occasionally opens up about her faith.

Shay Butler @shaytards

Mormon influencers the Shaytards have been sharing their lives on YouTube since 2008, openly embracing their LDS faith. With 4.73 million subscribers, Shay and his family post content about family, faith, and everyday moments, making them one of the most well-known Mormon influencer families on the platform.

Kilee Nickels @kileenickels

Mormon influencers like Kilee Nickels are making waves on Instagram. With 143K followers, the mom of five and CEO of Nickel & Suede shares her love for fashion, family, and design. While her content isn’t faith-focused, her stylish looks and creative eye keep her audience coming back for more.

@kileenickels

Nothing better than a pretty set of jammies from @Free People – literally so good you can wear them out. ✨ Linking in LTK and below! #pajamaoftheday #pjotd

♬ original sound – kileenickels

Rach Parcell @rachparcell 

Mormon influencer Rachel Parcell is a mom, CEO, and fashion guru with 1 million followers. She shares aesthetic content featuring her dreamy outfits, church Sundays, holidays, and life with her three littles. From motherhood to style, she’s got it all covered, always chic, always inspiring.

@rachparcell1

This was mine! 🎀🤍✨ #vacationlook #swimsuit

♬ original sound – stephanieleighnyc

Amber Fillerup Clark @amberfillerup

Mormon influencers like Amber, founder of haircare brand Dae, share more than just beauty tips. With 1.2 million Instagram followers, she blends faith, family, and fashion, posting about her love for colour, art, books, and everyday life. Her content is a mix of style, spirituality, and inspiration for her audience.

@amberfillerup

JULY 16th!!!!!! @Dae Hair @sephora

♬ original sound – ar1esluver

JJ & Erika Peterson @cleansimpleeats 

Mormon influencers JJ and Erika Peterson, the duo behind Clean Simple Eats, inspire their 467K Instagram followers with fitness, nutrition, and wellness tips. They share easy, balanced recipes, supplement recommendations, and healthy living hacks—making it simple to feel good, stay active, and live your best life.

@cleansimpleeats

Elevate your skincare routine from the inside out with our NEW Collagen + Beauty Blend, available in FIVE light and juicy flaves! 🩷 Get ready to sip your way to youthful, bright, hydrated skin! #cleansimpleeats

♬ original sound – Clean Simple Eats

Whitney Leavitt @whitneyleavitt

Mormon influencer Whitney, known from Secret Wives of Mormon Wives, has over 2.3 million TikTok followers. She shares her side of the story, gives glimpses into her family life, and keeps things fun with trending dances and relatable content—making her a must-follow for fans of the show and beyond.

@whitneyleavitt

my room is my stage hahahahaha

♬ Womanizer – Britney Spears

Demi Engemann @demilucymay

Demi is one of the standout Mormon influencers, with over 175K Instagram and 445K TikTok followers. As a mom, wife, and lifestyle creator, she shares insights into her faith, family, and daily life. Known for her sweet personality, Demi is a beloved member of the popular #momtok Utah creator group.

@demilucymay_

Color is Linger by Luxio 🤌🏽🤎🍂☕️ #fallnails #utahmom #momsoftiktok

♬ original sound – Swig

Mindy Mcknight @mindymcknight

Mindy, a busy wife, mom of six, and hair guru, has captured the hearts of over 1.4 million followers on Instagram. As one of the top Mormon influencers, she shares her family life, marriage moments, and beauty tips. She often posts hair recreations, styling inspo, and her brand, Hairitage by Mindy.

@mindymcknight

You decide if im being saracastic or not 🥸 #newyear #2025 #backtowork #winterbreak

♬ original sound – Betches

Ashlie Sanders @the_nuanced_mormon

Ashlie, aka the Nuanced Mormon on Instagram, has gained over 11.8K followers by tackling controversial topics and sharing her honest thoughts on the Mormon faith. As a voice for non-traditional Mormons, she’s one of the standout Mormon influencers, sparking real conversations about faith, culture, and navigating life outside the norm.

Layla Taylor @laylaleannetaylor

Layla, one of the standout Mormon influencers from Secret Lives of Mormon Wives, gained attention with her warm personality and resilience. On TikTok, she shares her life as a single boy mom with 449K followers. Her content features lifestyle vlogs, family moments, and stylish outfit showcases.

@laylaleannetaylor

I’ll take playing with cars at 6 pm with my mini’s any day 🤍

♬ 30 For 30 (with Kendrick Lamar) – SZA

Mayci Neeley @maycineeley

Mayci, a rising star in the #momtok community, gained fame through her appearance on The Secret Lives of Mormon Wives. Now on TikTok, she shares behind-the-scenes glimpses into her relationships with fellow Mormon moms, along with relatable lifestyle vlogs, travel adventures, and a passion for fashion and beauty with her 1.9 million followers.

@maycineeley

I love my drama queens 😍 @Taylor Paul @justjessi

♬ Sports car – Tate McRae

Hannah Neeleman @ballerinafarmballerinafarm

Hannah Neeleman, aka Ballerina Farm, is a Mormon influencer who gives a peek into her cozy farm life in Utah. From baking up a storm to sharing her family’s adventures, she’s all about faith, family, and good ol’ tradition. Winning Mrs. America and staying true to her values, she shows that being real is everything.

@balllerinafarm

#ballerinafarm #hannahneeleman

♬ The Beautiful Things We Miss – Matthew West

Reneé Noe @renee.noe

Mormon influencers like Renee Noe are taking social media by storm. With 1.2M TikTok followers and 406K on Instagram, Renee shares her passions for running, modeling, and travel. Based in Orange County, her content blends fashion, aesthetic adventures, and relatable lifestyle moments. A devoted wife and follower of Christ, Renee inspires her audience with authenticity and faith.

@renee.noe

Don’t worry guys I’ll change out of heels before I get on a plane 😩

♬ som original – thommy jado

Rachel Power @life_with_rachel_

Rachel is one of many Mormon influencers breaking the mold, inspiring 265K Instagram followers with body positivity and self-love. She keeps it real with vlogs about confidence, weight, and family life, proving that faith and self-acceptance go hand in hand. Her content empowers others to embrace themselves unapologetically.

@life_with_rachel__

Do you guys like when I share my favorite finds like this?? Should we do a part 2? Everything is in my LTK! #amazonfind #size14 #midsizedresses #summerdresses #comfy #realbody

♬ original sound – 𝚁𝚊𝚌𝚑𝚎𝚕 𝙿𝚘𝚠𝚎𝚛

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@sociallypowerful