How Influencers at Fashion Week are Shaping the New Front Row
Feb 19, 2025
Social Media Platforms
Influencers at Fashion Week are the new frontier.
Creators have been shaking up Fashion Week for several years now, taking up seats in the front row traditionally saved for A-list celebrities; as explored in our blog “The Dawn of the New Front Row”.
With Fashion Month in full swing, Fashion Week influencer activations are all over our For You pages. But, all creators at Fashion Week are not alike. Let’s take a look at our top creators at Fashion Week from 2025, and who we can’t wait to see more of.
CREATORS AT FASHION WEEK DEFINING THE NEW FRONT ROW
Bach Buquen
@jacquemus 🌞🪑 #PingPong with @bách at the #Jacquemus « La Croisière » Show in Paris. #Bach
Known for his smooth dance moves and modern take on masculinity, Bach Buquen has been taking the internet by storm.
Vietnamese-French TikTok star Bach has made a name for himself online by challenging traditional gender roles around men wearing makeup. His initial series saw him applying makeup on the Paris underground to show off the many reactions of passersby. Fast-forward to today and this young fashionista is become one of the most prominent creators at Fashion Week.
Most prominently, Jacquemus had Bach take centre stage at its fashion show in Paris this year. Bach was used to promote the event on TikTok, featuring in several videos on the Jaquemus account.
The partnership was genius, as it established Jacquemus as not only a brand in touch with younger audiences but one not afraid to break the mould.
Alex Consani
@marcjacobs MARCTALK, a new series by @Sidetalk. Episode 2: Visting the Rockefeller Center Christmas tree with @Alex Consani and @gucci_pineapple
Alex Consani is part of a new breed of influencers currently gracing our screens; models.
In the past, models have been a largely elusive breed, maintaining a “look, but don’t touch” attitude. Whilst programs such as the Victoria’s Secret show have long provided viewers with a glimpse into the model life, these have always felt wholly staged and provided little to no insight into the models themselves.
New model/influencer types, however, are throwing this out the window. Consani is leading the charge, cementing herself as an influencer and model; not one or the other, but both, in a chaotic mix of authenticity and aspiration that users go crazy for.
Marc Jacobs has particularly made use of this niche, charging Consani with a variety of Behind the Screens content surrounding its New York fashion shows. Stand-out content includes chats with Consani right before she walks the runway, and handing her a mic to round around New York with; pure chaos but pure fun!
Madison Wild
@coach #CoachFall25 hot takes with @Madison Wild @Tanya Ravichandran @Jake Fleming @Lucy McFadin @Dev Apollon 🧸#CoachNY #NYFW
After making a name for herself as a top fashion critic and style icon on TikTok, Madison Wild has become one of the most regular creators at Fashion Week across the world.
Known for her hot takes on fashion and bubbly personality, Wild has become a staple for brands seeking to highlight the atmosphere at their shows. Coach worked with Wild this past Fashion Week, tasking her with making behind-the-scenes content with other guests.
The resulting videos are a casual and authentic representation of the guest’s reactions to the show, providing Coach’s audiences with a look into the brand they won’t get anywhere else.
Isabelle Allain
@izzipoopi U want a birkin too?
Isabelle Allain – known as Izzi Poppi online – has put backstage interviews on the map.
Following an Emma Chamberlain-esque method, Izzi has been behind pretty much every major runway and fashion event in the past couple of years. Her infectious energy and impressive knowledge of fashion mean Izzi can not only chat up the models but designers as well.
Her content scratches a need in audiences to know everything they can about the fashion brands they purchase from; and the models who wear them. As such, she is one of the most well-known creators at Fashion Week.
Most recently, Izzi was seen interviewing models at the Tory Burch fashion show in New York.
Lyas
@ly.as0
All creators at Fashion Week are not built alike and Lyas is here to prove that.
With his extensive knowledge of fashion and passion for the subject, one would assume Lyas has an impressive fashion degree to back him up. But no. This French content creator has revolutionised the fashion show front row, building a vast audience drawn in by his easy-to-understand fashion videos that break down complex topics.
His expansive knowledge of fashion combined with his cavalier way of chatting with models and designers has earned Lyas a seat at almost every fashion show in Fashion Weeks across the world. Just this year he was spotted creating content for Thom Browne, Tory Burch, Valentino and Jean Paul Gaultier.
Creators at Fashion Week such as Lyas are a fantastic way for designers to let users engage with the brand in a new way and fully experience the identity it holds.
Marc Jacobs
@marcjacobs @Alex Consani reporting for duty at the #marcjacobs Runway show 💋
Whilst not an influencer itself, we would be remiss to not mention Marc Jacobs’ outstanding influencer marketing strategy.
Since 2023, Marc Jacobs has been dedicated to creating some of the most iconic content on social media. The popular luxury brand truly threw away the manual when it started its current social media strategy, turning away from the classic, editorial content its competitors were creating.
Instead, the brand works with whichever influencers are currently making a splash online. The only parameter seems to be a visual nod to the brand, be it a red tote bag or a t-shirt in the background.
The result is a truly chaotic page that is authentic to Marc Jacobs at every turn. Rather than blending into the crowd of classy luxury social media pages, Marc Jacobs stands out and has cultivated an avid follower base as a result.
Yesly and Tony
@nyfw You can always spot #ThomBrowne attendees 👀 #Arrivals #FW24 #streetsatnyc #NYFW
Known as THE couple of Fashion Week, Yesly and Tony have been making audiences swoon across the world.
A permanent fixture in front rows of many luxury brands, this couple made a name for themselves on TikTok through their adorable relationship and gorgeous fashion style. The two were spotted cosying up at Carolina Herrera and Thom Browne, wearing nothing but the chicest threads from head to toe.
Yesly and Tony have become a favourite on TikTok, so by brands inviting them along to their shows, they create a guaranteed PR-able moment; one of the most handy benefits of having creators at Fashion Week.
Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.
If you want to find industry insights, visit our influencer marketing and social media blogs.
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