Blog

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Did you know that 9% of consumers across all marketing sectors follow at least one gaming influencer? This presents huge opportunities for brands from all industries to tap into some very large audiences.  […]

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The global gaming industry is huge. But we’re not sure people are aware of just how huge it is. W […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?  […]

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Simply put, the best way to reach new audiences is to partner with influencers. Gaming influencers tend to have the largest audiences and according to the YouGov website, 9% of consumers across all 17 markets follow at least one gaming influencer. But what can these influencers do for your bus […]

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The social world never stops moving. With trends and platforms changing like the wind, what are the latest social media updates you need to know about? TikTok Updates TikTok Shop US allows users to check out in-app […]

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Nostalgia is one of the most powerful feelings a person can have. The psychological draw to a time long-gone is something brands haven’t shied away from utilising. Nostalgia marketing is used to associate a customer’s positive emotion towards the past with a product/brand. Marketers will use ref […]

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We caught up with beauty and SFX creator Yakira, who goes by @makeupbyyakiraa on TikTok. Check out what she has to say ab […]

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Influencer marketing is one of the most profitable ways to grow your ecommerce business. With 1 in 4 marketers currently leveraging its power, now is the perfect time for you to jump on board. Influencers are a rapidly growing breed, with selling power beyond our imagination. Their secret? Aut […]