Blog

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Black Friday - retail’s most celebrated event - is fast approaching.  With every passing year, Black Friday marketing efforts continue to grow - achieving the unthinkable and piling on the pressure to up the ante for next y […]

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These days, social media is fundamental to the inner workings of society.  At the start of the 21st century, no one would’ve known what social media is, let alone the different types o […]

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Instagram Live is a feature that allows users to live stream or broadcast a video to their followers in real-time.  When a user begins their Instag […]

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Is short-form video dead? Not quite.  It is, however, quickly being tailgated for the no.1 spot by the surge in new social media messaging tools of […]

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If used correctly, TikTok can be a beneficial tool for marketers due to the range it provides. From short form content to a large user base and a wide variety of niche influencers available, the chances of becoming viral on the platform has never been easier. […]

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Live streaming refers to the online activity of watching, creating and sharing videos in real time. Live streaming services are accessible through an internet enabled device such as a computer, smartphone or tablet, and a website or application to host or watch the li […]

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Looking for some colourful fashion inspo to spice up your dull, everyday wardrobe?  Fashion is the second biggest business sector on TikTok with over 50 million likes in total. It’s no […]

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What is a virtual influencer?  A virtual influencer is an AI-generate […]