Blog

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With pride month being just around the corner, now’s the time to celebrate the LGBTQ+ community, plan festivities and gear up for the parades, but it’s also an opportunity to reflect on the progress made towards equality and the work still needed to ensure inclusi […]

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In recent years, we’ve seen the gamification of the beauty industry transform beauty marketing as we know it. Think e.l.f. Cosmetics’ integrat […]

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns. Usin […]

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Exploring how brands can maximize earned media generation by optimizing their influencer marketing strategy, across paid and seeded influencer activities. 1. What Is Earned Media And Why Is It Important? Earned Media r […]

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We know what you’re thinking - second hand just means smelly clothes. We’re here to tell you it doesn’t, it means so much more, and here you’re going to find out exactly why!  The global, secondhand market is expected […]

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Tensions are rising in the influencer marketing industry, as the battle of the creator monetization platforms sees its biggest shakeup in a decade. […]

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With Pride Month 2024 approaching in June, now is the perfect time to reflect on beauty brands celebrating Pride effectively and why it is crucial for them to get involved.  […]

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Social media allows us to look into the lives of people who live entirely different realities from our own. Platforms like Instagram, TikTok, and YouTube have made it easy to witness diverse lifestyles and experiences in real time, thanks to features like Stories, Ree […]