Blog

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Beauty is one of the leading sectors to have embraced influencer marketing. A big reason for this is because a lot of what the beauty industry does is very visual; and we all know that influencer marketing works best in a visual medium.  […]

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Birthed by Chris Messina in 2007, the Twitter hashtag took online groups and discussions to a whole new level. From here on, people had the opportunity to interact with hashtags relevant […]

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Elon Musk has been CEO of Twitter for less than two weeks, and he’s already causing a stir. From firing Twitter’s execs and staff, and “democratising” verification, to suspending parody accounts, and potentially bringing back Vine, it’s safe to say he’s ma […]

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We caught up with colour and hair-guru Samantha Sellers, known online as @forloveandhair.  1. Tell […]

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Cryptocurrency, NFTs, the metaverse. All words synonymous with the future of marketing. The NFT (non-fungible token) craze has kickstarted its infiltration into the world of online marketing. Companies of all sizes are leverag […]

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The Twitterverse of Madness, the return of Vine and Tumblr, M&S and Burberry go virtual, Netflix has ads, and TikTok helps with campaign planning.  If you want to hear more about the current state of social, join us on No […]

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A new month means new platform updates. What are the key social media updates you need to be aware of? TikTok Updates TikTok launches education platform TikTok is finally launching its […]

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By far the most underrated marketing strategy in the digital realm, social audio is beginning to gain popularity outside of the renowned app, Clubhouse.  Social audio is a new opportunity for creators to ensure that they are […]