Blog

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What do FMCG and influencer marketing have in common? They’re two of the most fast moving industries in the world.  FMCG (fast moving consumer goods) are high-demand products that sell quickly and are typically affordable f […]

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For some, social media algorithms are about as interesting as watching paint dry. For others, they are the key to success.  Hootsuite describes a social media algorithm as a set of rules and signals that automatically ranks c […]

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When we think of influencer marketing, we tend to think of industries such as travel, fitness and fashion. However, in recent years, we have seen a surge in fast-moving consumer goods (FMCG) entering the space, with lots of brands setting aside budgets specifically fo […]

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Though our world is inhabited by a diverse range of people, there is one thing we all have in common.  Food.  From national delicacies to world-renowned food brands, food dominates e […]

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Celebrity chefs and TV personalities have had a hand in swaying our decisions on where to eat and what to eat for decades now. But in the year 2023, there’s a new guy in town. The food influencer. And thanks to social media, just about anyone can become one.  […]

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A 2022 survey by Hubspot revealed that 30% of 18-24 year olds and 40% of 25-34 year olds consi […]

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As the new year rolls in and everyone is on a mission to incorporate something new into their lives, there is no better way than starting in the kitchen - or out of it, if cooking isn’t your thing.  Where trying new recipes […]

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We caught up with Sophie, AKA @millennialmumma_ on Instagram. Sophie shares the realities of being a neurodivergent m […]