How To Find Influencers For Your Brand: A Complete Guide

Aug 07, 2023

Marketing News

How To Find Influencers For Your Brand: A Complete Guide

Now is a better time than ever to take advantage of the opportunities within influencer marketing.

A successful influencer marketing campaign can be measured by the following components. Firstly, ensure you set goals for your campaign by aligning your objectives with who you would like to reach. 

This leads into the second component of the campaign, which is choosing the right platform.

Platform choice is an essential part of influencer marketing as each platform has its own characteristics and attracts different audiences and demographics. Understanding these key points is critical for effectively targeting your desired audience. Once your platform is confirmed, you can begin your influencer search.

With a range of platforms to choose from, and a plethora of influencers available for every brand, influencer marketing is not the easiest space to navigate. However, if done right it can be very rewarding. 

Read on to find out how to find the right influencer for your brand and why understanding how to find influencers is so important.

Why finding the right influencers is important

With millions of influencers to choose from, finding the right candidates for your brand can prove to be a challenging task. Brands are often faced with too much choice and when understanding how to find influencers they must use a dedicated framework and carefully curated criteria in order to consolidate the search.

It is important to find the right influencer for your brand for a number of reasons.

Firstly, an influencer’s engagement rate matters. Whether you are working with a nano or hero influencer, the engagement rate of their channel is one of the most important things to consider when casting for your brand. This will affect the performance of the content and can help predict how much their audience will engage with what they post.

Secondly, an influencer’s passion point (essentially, what tribe they fall into) will be important for your brand too. This is critical for producing content that appears authentic and integrates well into each influencer’s Feed.

How to find the right influencers

Read on for our complete guide on how to find influencers for your brand.

Start by looking through your own followers for potential influencers

The first step when understanding how to find influencers for your brand would be to look directly at your own followers. 

By doing this, brands can identify influencers with a high follower count and those who are engaged with the brand and their content. These influencers are likely already fans of your content, and so any content produced will appear highly authentic due to the influencer already being a fan and genuinely passionate about the product or service.

Check competitor’s followers

The second step in how to find social media influencers for your brand is to analyse your competitor’s following list to identify any influencers who have an interest in the industry and may be interested in your brand.

This is a useful method of competitor analysis which can inform your influencer search and find authentic and engaged influencers.

Execute relevant hashtag searches to find highly engaged influencers

Another important step in how to find influencers for your brand is to conduct hashtag searches with relevant hashtags.

For example, by searching for #ad you will optimise the influencer search process by finding influencers who regularly post sponsored content and therefore may be more open to working with brands. As well as this, they are most likely more experienced in creating high quality, engaging content.

Another method is to search hashtags that are relevant to your industry niche. This will lead you to the influencers who have an interest in this field, and also to find influencers who are very active on their channel. For example, if you are skincare brand looking for TikTok influencers, conduct your search based on the top trending hashtags in your niche:

how to find influencers on tiktok

Use influencer search tools

Influencer search tools are useful to utilise when looking at how to find influencers for your brand. There is a range of options to choose from, including Klear, Creator IQ, Traackr and TikTok Creator Marketplace.

These tools can help brands optimise their search for influencers and are a useful addition to understand how to find influencers with the relevant characteristics for your brand. 

You can narrow down your search with a range of filters, helping you find the right influencer for your niche.


This concludes our guide on how to find influencers!

In summary, whether you are looking for micro, macro or hero influencers it is important to follow the above steps to ensure you are optimising your search. By doing this, you can ensure you select influencers with high engagement rates and those who will create authentic and natural content, ultimately improving the success of your campaign.

By searching through your own followers as well as competitor’s followers, brands can find influencers who are already engaged in the industry. Executing relevant hashtags searches will also help during this process. Finally, using influencer search tools is a useful method to find influencers of all sizes, for every platform.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@ Socially Powerful


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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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