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May 27, 2024
Marketing News
Are Generative AI Tools The Key To Creativity In 2024?
Nike’s CEO, John Donahoe, has recently come under fire for his bold claims pinning remote workers as the reason for the company’s innovation slowing down and dearth of new, disruptive products.
Such claims are a result o […]
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May 27, 2024
Influencer Marketing Agency
Top 20 Digital Marketing Agencies in the UK in 2024
As we steam into 2024, the digital marketing landscape is buzzing louder than a hive in spring! With innovations popping up left, right, and center, choosing the right digital marketing agency in the UK can feel like finding a needle in a haystack.
But fret not! Whether you're looking to spice up […]
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May 23, 2024
Influencer Marketing Agency
InfluenceOptima: The Marketing Tech Stack Increasing E2E Influencer Marketing Efficiency
In the modern age of influencer marketing, influencer activities are becoming bigger, better and infinitely more complex.
For many enterprise businesses, influencer marketing is becoming an essential component in their mar […]
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May 23, 2024
Marketing News
Perfectly Proud: How to Create Pride Advertising Campaigns That Resonate in 2024
Are you ready for the happiest, most colourful, glitter-filled month of the year?
With June steadily approaching, many brands are preparing to release their carefully created Pride advert […]
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May 22, 2024
Social Trends
How Far Can Celebrity Endorsements Really Take A Brand?
No marketer could ask for a better gift than Beyoncé titling one of her latest songs after their brand.
This is exactly the reality for Levi’s CMO, Kenny Mitchell, and let us be the first to say we’re incredibly jealous. […]
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May 21, 2024
Marketing News
Staying Cancel-Free: How Can Brands Avoid Controversial Marketing Campaigns?
As the famed saying goes, any publicity is good publicity; even when it comes to controversial marketing campaigns.
Yet, in 2024, is that really tru […]
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May 21, 2024
Industry Trends
The Top Sustainable Beauty Brands In The UK
In recent years, the beauty industry has witnessed a significant shift towards sustainability, driven by heightened consumer awareness and cause for concerns about the harm certain beauty products may be doing to our planet. The top sustainable beauty brands throughou […]
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May 17, 2024
Influencer News
Achieving Excellence With Aria: The Ins and Outs of Influencer Discovery Software
Ensuring that your influencer marketing processes are as effective and successful as possible from start to end takes time.
Every marketers’ dream is to find a way to maximise efficiency across their influencer marketing, in order to achieve outstanding ROI and optimise their time and effort.
[…]
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