Blog

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In recent years, the beauty industry has witnessed a significant shift towards sustainability, driven by heightened consumer awareness and cause for concerns about the harm certain beauty products may be doing to our planet. The top sustainable beauty brands throughou […]

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Ensuring that your influencer marketing processes are as effective and successful as possible from start to end takes time. Every marketers’ dream is to find a way to maximise efficiency across their influencer marketing, in order to achieve outstanding ROI and optimise their time and effort. […]

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Exploring the intricacies of building end-to-end influencer programs tailored for enterprise businesses.  1. Influencer Marketing Is Becoming More Sophisticated And As A Result Organizations Need To Level Up Their Approach […]

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In light of “Turn Beauty Inside Out Day” 2024, it is the perfect time to reflect on what the day truly means to consumers and brands alike.  Is […]

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Here at Socially Powerful, our incredible team of account directors work tirelessly to ensure all our accounts are running smoothly. A massive part of that, are seeding projects. Running seeding is a difficult task, requiring impeccable organisation, interpersonable, and marketing skills. Oliv […]

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It’s easy to forget just how ‘new’ wellness culture really is, particularly for younger generations who spend a lot of their spare time on social media. For these people, the concept o […]

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Festival season is here, and that means it's time to pull out your craziest, most whimsical festival beauty trends. For the top […]

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Exploring Dynamic Creative Optimization as a successful tactic for driving down costs and maximizing the performance of your content (and therefore efficiency of spend) for paid social campaigns.  1. What Is Dynamic Creative Optimization? […]