Blog

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Shopping and fashion hauls have been embedded in social media content since influencers first came onto the scene. Crowned within the YouTube Hall of Fame, haul videos are where a creator goes through a pile of clothing they’ve either bought or been gifted, and revi […]

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Today, we caught up with Steph from @stephies_storytime, originally from Australia, but now living in Tasmania. Wit […]

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TikTok clones BeReal, Instagram tests Reels topics, ditches Shop, and lets creators pitch themselves, consumers love Amazon ads, there’s a new wave of fashion critics, and you can now drip in Oatly.  What is this? […]

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Fashion weeks and the famed “front row” used to be synonymous with the most elite members of the fashion world. But with the rise of social media, these exclusive events have been opened to the masses.  Social media has p […]

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We are officially in the digital age. Everyone and everything is attached to a screen and, for marketers, advertising through that screen is fast becoming the only way to grab consumer attention.  While the concept of digital […]

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As generations have evolved, so have career aspirations. Where our grandparents would have typically taken administrative or manual labour roles, today’s generation is looking to the online world to make their money. Nowadays, 17% of 11-16 year olds say they want to […]

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The beauty industry is perhaps the most perfectly poised to take advantage of the benefits of influencer marketing. Tutorials, unboxings, hauls, first impressions etc. are all opportunities for brands to promote their products. So with 74% of Gen Z and 66% of millenni […]

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We think it’s safe to say that the definition of social media is now far removed from what it once was. The ‘social’ element has been erased and left the ‘media’ part freestanding. Platforms are now used as a promotional tool for brands to implement into the […]