Blog

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Take a savvy marketer, combine it with the best bits of eCommerce and add a dash of social media and you have yourself some social commerce. Still a fairly new introduction to the social sphere - but rapidly growing nonetheles […]

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TikTok launches BeReal clone and US shopping, Meta hosts Biggie concert, Instagram tests new music, Pewdiepie is dethroned, and Coors has a new nail polish.  What is this? Each week, Socially Powerful get toget […]

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The Twittersphere is abundant in iconic and groundbreaking tweets, some of which are hilarious and some of which are from Elon Musk… On average, 6000 tweets are tweeted per second, equating to 350,000 tweets per minute and 5 […]

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In this digital age, everyone uses social media in one way or another, with 4.9 billion people around the world using it in 2023 and more than 237.8 million using it on a daily basis. It’s no secret that Instagram in particu […]

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Since its launch in 2011, Snapchat has solidified its spot at the top for 11 consecutive years. Its popularity among younger audiences makes it the perfect place for brands to run marketing strategies.  A reason for its popul […]

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Following the fallout from Elon Musk’s turbulent Twitter takeover, many Twitter quitters have flocked to another platform: Mastodon. But what is it, and why are so many people joining? Mastodon is a free, open-source decentr […]

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Shopping has taken on many different forms over the years, from buying in-store to buying online, and in some cases ordering through a mail-order catalog.  The latest option in the mix? Social commerce. […]

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We caught up with costume designer, stylist and fashion influencer Raya Ktiesh to discuss her influencer journey, the respo […]