Blog

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In the digital age, the key to online success is authenticity. Oftentimes, influencers and brands can express this through storytelling. Relaying relatable stories of success or struggle to their followers is what makes them human and therefore a figure of importance […]

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When TikTok began TikTok-ifying the internet, Instagram responded with its own competition: Reels. Instagram first debuted the short-form video format in 2019, but it didn’t roll out to all audiences and users until 2020.  […]

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After dedicating their lives to building a loyal community and somewhat reliable reputation on social media, beauty influencers were finally given the opportunity by brands and conglomerates to create their own makeup/skincare brands and lines. Beauty influencers had […]

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What do FMCG and influencer marketing have in common? They’re two of the most fast moving industries in the world.  FMCG (fast moving consumer goods) are high-demand products that sell quickly and are typically affordable f […]

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For some, social media algorithms are about as interesting as watching paint dry. For others, they are the key to success.  Hootsuite describes a social media algorithm as a set of rules and signals that automatically ranks c […]

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When we think of influencer marketing, we tend to think of industries such as travel, fitness and fashion. However, in recent years, we have seen a surge in fast-moving consumer goods (FMCG) entering the space, with lots of brands setting aside budgets specifically fo […]

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Though our world is inhabited by a diverse range of people, there is one thing we all have in common.  Food.  From national delicacies to world-renowned food brands, food dominates e […]

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Celebrity chefs and TV personalities have had a hand in swaying our decisions on where to eat and what to eat for decades now. But in the year 2023, there’s a new guy in town. The food influencer. And thanks to social media, just about anyone can become one.  […]