Blog

`

Video content has become an integral part of our social media experience. Following the rise of TikTok, competing platforms quickly developed their own short-form video formats to stay relevant—Reels and Shorts, for example. The new platforms also paved the way for […]

`

Influencer marketing and the beauty industry are quite literally a match made in heaven.  Upon its introduction, the beauty industry took to influencer marketing harmoniously, securing its position as one of the top industrie […]

`

In recent years the term ‘influencer marketing’ has become synonymous with the digital media marketing landscape. With creator communities dominating just about every social media platform, brands are noticing their business potential and steering their marketing […]

`

TikTok has been in the firing line for some time now amidst concerns regarding the access of sensitive user data by the Chinese owners, ByteDance. With the user data in question concerning government officials, several countries, including Australia, Britain and Franc […]

`

The Instagram algorithm can either be your best friend or your worst enemy. If you relate to the latter, finding ways to beat the algorithm is the only way to get you on the path to online success.  […]

`

When life gives you a potential TikTok ban, make Lemon8.  TikTok might be facing a ban in the US, but that hasn’t phased ByteDance. TikTok’s parent comp […]

`

When it comes to social media success, there are certain things we just can’t blag. Instagram demographics being one of them.  Sure, marketers ma […]

`

Timing is everything. We crave divine timing in life when it comes to getting a dream job or starting anything new and posting content to LinkedIn is no exception.  Carefully selectin […]