Blog

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It seems just about anything can be promoted by influencers nowadays, so why not music?  Before social media ruled the world, a new release from an artist would be publicised by their record label in traditional media formats […]

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Gone are the days where huge macro influencers reign supreme. If 2023 has taught us anything about influencer marketing, it’s that audiences prefer smaller, niche influencers who promote products they actually use, love and […]

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If you are a frequent user of social media, you will be aware of the emergence of digital avatars through the likes of Snapchat, Facebook and Instagram. In fact, even if you are not an avid social media user, but have any Apple products, you will have stumbled upon th […]

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Behind the lavish events and expensive PR packages is a flexible marketing strategy that can be tailored for success by almost any business; regardless of size. Many believe that influencer marketing is reserved for the mega brands, but this is not the case. […]

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Who remembers the days when young people aspired to be doctors and astronauts? As influencer culture has entrenched the internet, the dreams of young people today have turned to becoming social media stars. Instant fame is jus […]

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The impact social media has on users’ mental wellbeing has been a heavily discussed topic for the past few years. With the time users are spending on social media increasing, the need for support from social platforms and brands has also increased. But are users rec […]

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The term Metaverse is most likely synonymous with fear, unpredictability and ‘robots taking over the world’, for you. Don’t worry, us too. With the term being thrown around on social media left, right and centre, it’s only right that we take the time to dig in […]

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Cast your mind back to a time before social media existed… if that’s possible. The closest thing we had to a lifestyle influencer was a blogger—someone who would write about their life and daily activities on the internet. Just like influencers today, these blog […]