Blog

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As attention spans decrease, the popularity of short-form video content is increasing. Younger generations are quite literally growing up with brain capacities suited to […]

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At this point, it’s impossible to deny the dominance social media has over consumers. While it has long been recognised as a key communication tool for users—particularly Gen Z and Millennials—it has transcended this function to become a source of entertainment […]

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Are you looking to sell something?  Today, providing your customers with a worthwhile shopping experience means combining interactive elements with the most-consumed type of content: video.  […]

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Are you an aspiring creator looking to grow your online presence to influencer status, but aren’t quite sure which platform is best to do this on?  It is super easy to just follow the money, but consider choosing a platform […]

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Typically reserved for the gamers of the world, live video streaming is breaking down barriers and securing its place in the online marketing realm.  […]

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Floating around in the social media-sphere are an abundance of answers to the questions asking how to use influencer marketing. From product promotion, to increasing reach and gaining exposu […]

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New Instagram ads and links, Twitter goes TikTok, Kim K gets charged, and Just Eat’s new deli-VAR-y.  What is this? Each week, Socially Powerful get together and share industry news and what is inspiring us f […]

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We caught up with Hannah Beau, AKA @hannahbeauc. Hannah has accumulated 184.5k followers and 12.1M li […]