Blog

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We caught up with Isoken Eveline, better known on TikTok as @iso.eve. The lifestyle, fitness, health and nutrition influencer has […]

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With there being influencers for just about anything nowadays, it comes as no surprise to us that travel influencers are a rapidly growing breed; boosting consumer desire for influencer marketing for travel and tourism […]

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In 2012, Instagram was acquired by Facebook. Since then, the platform has become a hub for advertising, communication and marketing; with over 25 million active business accounts on the platform by 2017.  Since then, Instagra […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?   […]

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Being the first generation to experience both landlines and the internet, VHS tapes and social media, it is no wonder that millennials are often labelled as the ‘inbetweeners’.  While some may view this generation as bles […]

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A new month means new platform updates. What are the key social media updates you need to be aware of? TikTok Updates TikTok increases caption character count TikTok has increased the […]

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The world of social media marketing can oftentimes be unpredictable, particularly with its constantly evolving landscape. Because of this, influencer marketing campaigns can sometimes miss the boat with what they thought would be an instantly successful campaign. Howe […]

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Advertising your products in collaboration with a famous face is not a new concept. In fact, this stems from brands relying on celebrity endorsements from the late 1980s to market their products to the public. Fast forward a few decades, swap the famous person out for […]