Blog

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Nostalgia is one of the most powerful feelings a person can have. The psychological draw to a time long-gone is something brands haven’t shied away from utilising. Nostalgia marketing is used to associate a customer’s positive emotion towards the past with a product/brand. Marketers will use ref […]

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We caught up with beauty and SFX creator Yakira, who goes by @makeupbyyakiraa on TikTok. Check out what she has to say ab […]

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Influencer marketing is one of the most profitable ways to grow your ecommerce business. With 1 in 4 marketers currently leveraging its power, now is the perfect time for you to jump on board. Influencers are a rapidly growing breed, with selling power beyond our imagination. Their secret? Aut […]

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What’s this? YouTube switches up its influencer program, Instagram cuts Live shopping, is this the end of TikTok?, social media beats the Super Bowl, and what are consumers up to in 2023? PLATFORM NEWS 1. Y […]

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If you’ve been around for as long as we have, you’ll remember the days when Snapchat was the upgraded version of Blackberry Messenger. Best friend lists were a thing and to be part of a group meant you’d finally made it in life. Life was good. But long gone are the days of rainbow vomit fil […]

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Are you a rising YouTube star with work flooding in, but aren’t quite sure where to start with managing it all?  YouTube channel management might just be your saving grace.  […]

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Influencers, since their arrival to the social scene, have lived up to their name and influenced us to buy things. Apparently they don’t feel like doing that anymore, and are flipping the script by telling audiences what not to buy. Dubbed by the influencers themselves, the #deinfluencing hasht […]

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Trends and brands are constantly coming in and out of style. It’s a part of the consumer cycle that’s inevitable. Thanks to the rise of social media, brands and retailers have turned towards the creator economy in order to keep themselves culturally relevant to ne […]