PROCUREMENT

Weekly Marketing News, 17th February 2023

Feb 20, 2023

Marketing News

Weekly Marketing News, 17th February 2023

What’s this?

YouTube switches up its influencer program, Instagram cuts Live shopping, is this the end of TikTok?, social media beats the Super Bowl, and what are consumers up to in 2023?

PLATFORM NEWS

1. YouTube switches up its influencer marketing program

YouTube switches up its influencer marketing program

YouTube is switching up its influencer marketing platform, and moving towards a self-service model as opposed to the hands-on program it previously used. BrandConnect functions as an in-house influencer marketing tool that matches brands with creators for paid campaigns. (Via Business Insider)

2. Instagram prioritises ads over shopping

Instagram prioritises ads over shopping

Meta has decided to remove the livestream shopping capabilities from Instagram Live. From March 16th Instagram users will no longer be able to tag products while livestreaming. This change highlights the struggle the U.S. market has had in making livestream shopping successful. (Via TechCrunch)

3. Are we seeing the downfall of TikTok?

Are we seeing the downfall of TikTok

TikTok could be risking falling out of popularity with users because of greed. In a process Wired calls enshittification, TikTok was good to their users, then focused on a good experience for businesses, and finally focused on figuring out how they could profit the most from others’ success. (Via Wired)

4. Social media vs. the Super Bowl

Social media vs the Super Bowl

Super Bowl ads have been the flashiest ads for years, but this year they were dethroned by social media ads. The Super Bowl LVII boasted 113 million live viewers, but the hashtag #SuperBowlLVII on TikTok alone collected 225 million views, more than double the game’s live viewership. (Via Marketing Dive)

Consumer Trends

5. GWI’s consumer trend predictions for 2023

GWI hosted a webinar with its predictions for consumer trends this year. Key trends to consider include community and identity within the metaverse, how social media users will be using social platforms to search for products, and how brands should approach equality online. (Via GWI)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful

[cta]

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Top Social Marketing Agencies

Author

author image

James Hacking

Writer

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

latest posts

Social And Influencer Marketing News + Insights

post image

May 22, 2024

Marketing News

How Far Can Celebrity Endorsements Really Take A Brand?

Read more
post image
post icon

May 22, 2024

Influencer Marketing Agency

Top 20 TikTok Marketing Agencies in the U.S. in 2024

Read more
post image
post icon

May 22, 2024

Influencer Marketing Agency

Top 20 Social Media Marketing Agencies in the U.S. in 2024

Read more
post image
post icon

May 22, 2024

Influencer Marketing Agency

Top 20 Paid Media Agencies in the U.S. in 2024

Read more
post image

May 21, 2024

Marketing News

Staying Cancel-Free: How Can Brands Avoid Controversial Marketing Campaigns?

Read more
post image

May 21, 2024

Marketing News

The Top Sustainable Beauty Brands In The UK

Read more
View all blog posts chevron icon

Get in touch

We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.

Work with us chevron icon