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Understanding Snapchat: How Gen Z Use Snapchat

Feb 20, 2023

Social Media Platforms

Understanding Snapchat: How Gen Z Use Snapchat

If you’ve been around for as long as we have, you’ll remember the days when Snapchat was the upgraded version of Blackberry Messenger. Best friend lists were a thing and to be part of a group meant you’d finally made it in life. Life was good.

But long gone are the days of rainbow vomit filters and the inability to replay someone’s snaps. Gen Z are transforming the way we interact with the platform, with an emphasis on meaningful brand messaging and the desire for uplifting, entertaining content.

Today TikTok surpasses Snapchat as the favourite social media platform for the first time ever, but this hasn’t stunted Snapchat’s growth. Instead, the platform knows that it must continue to innovate in order to survive.

This is where Snapchat Plus comes in.

In this blog we will explore the extra features Snapchat Plus has to offer that brands can tap into to elevate campaign ideas and boost awareness.

What is Snapchat Plus?

Think of it as the VIP section. 

For just £3.99 per month users will unlock an enhanced version of Snapchat, boasting a range of features that standard accounts do not have access to. 

For brands looking to expand their marketing efforts onto the platform, check out our blog on Snapchat marketing ideas and see where you can slot the features mentioned below into your campaigns.

Here are just a few of the exclusive features included in the subscription:

1. Custom Story Expiration

For most of us, we’ve grown accustomed to our Snapchat Stories disappearing after 24 hours. With Snapchat Plus, users can set their Stories to a customised allotted amount of time, ranging from 1 hour to 1 week. 

Custom Story Expiration

2. Ghost trails on the map

Ghost trails allow users to see where their friends have been in the last 24 hours. 

You can only see the Ghost Trails of those who have Snapchat+ in their country and have made their location visible to you. To see someone’s Ghost Trail, click on their Bitmoji on the map.

If you want to clear your own Ghost Trail, turn Ghost Mode on and then off again.

Remember to only share your location with the people you know and never give your location out to a stranger.

3. Custom app icons/themes 

This feature has no benefits, but it sure does make you feel special. 

The standard Snapchatter has a white ghost on a yellow background as their app icon, but Snapchat Plus VIPs can select from nearly 40 different coloured icons and backgrounds. 

Snapchat plus - Custom app icons/themes 

4. Pin someone as your #1 BFF

Snapchat+ offers a way to pin a friend to the top of the chat window as a #1 BFF. 

Way back when, you could only be best friends with another Snapchatter if you were their best friend too. However you don’t have to be their best friend in order to choose them as yours. Gone are all of the unnecessary break time quarrels over each other’s best friends list, as the only person who can see your #1 BFF pin now, is you. 

To select this friend, on the Chat or Send To screen, tap and hold down their name until an option appears to ‘Pin as your #1 best friend’. 

Pin someone as your #1 BFF

5. Story rewatch indicator

Snapchat Plus users have access to the number of times people have rewatched their Stories. An eyes emoji will appear under those that have been rewatched and the number next to them indicate how many times. 

To see if any of your public, private or shared Stories have been rewatched, simply tap on it and swipe up. The presence of the eyes emoji will indicate that it has or hasn’t been. 

You can turn the Story Rewatch toggle on or off, depending on your preference.

How to sign up for Snapchat+

For those whose country supports Snapchat Plus, here’s what to do to sign up:

  1. Open up Snapchat → Click on your icon in the top left corner → (If you are somewhere that supports Snapchat+ you will see a gold-tinted banner appear on your profile) Click on the Snapchat+ banner.

How to sign up for Snapchat+

2) Select you subscription term. Once you have, Snapchat will offer you a 7-day free trial.

Complete payment

3. Complete payment details by linking your Apple ID, Google account or credit card and voila!

You can cancel your subscription at any time by selecting the gear icon in the top right corner → Snapchat+ → Manage your subscription → Cancel.

FAQs

How do you get Snapchat+?

Firstly, Snapchat+ must be available in your country. If it is, you need to:

  1. Go to your profile page
  2. Click on the gold banner saying ‘Snapchat+’
  3. Choose your subscription
  4. Voila!

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful

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Author

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James Hacking

Writer

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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