Blog

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We are officially in the digital age. Everyone and everything is attached to a screen and, for marketers, advertising through that screen is fast becoming the only way to grab consumer attention.  While the concept of digital […]

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As generations have evolved, so have career aspirations. Where our grandparents would have typically taken administrative or manual labour roles, today’s generation is looking to the online world to make their money. Nowadays, 17% of 11-16 year olds say they want to […]

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The beauty industry is perhaps the most perfectly poised to take advantage of the benefits of influencer marketing. Tutorials, unboxings, hauls, first impressions etc. are all opportunities for brands to promote their products. So with 74% of Gen Z and 66% of millenni […]

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We think it’s safe to say that the definition of social media is now far removed from what it once was. The ‘social’ element has been erased and left the ‘media’ part freestanding. Platforms are now used as a promotional tool for brands to implement into the […]

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Influencer marketing has taken the marketing industry by storm and has shown no signs of slowing down any time soon. With its projected net worth being set at $15 billion by the end of 2022, many brands and marketers are turning to influencer marketing for its ability […]

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You could scour the internet for hours upon hours trying to piece together individual pieces of information in an attempt to better understand influencer advertising. Tedious, right? That’ […]

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A little under two decades ago, restaurant-quality meal deliveries were pretty much limited to foods like pizza and chinese takeaway. Today, we seem to have more food options than time in the day to eat them all and that is why the food delivery global market sits at […]

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Influencer marketing has taken the marketing world by storm within recent years - and rightfully so. Offering up new and innovative ways to reach a whole new generation of online consumers, in a way that is purely digital, is becoming far more beneficial for brand suc […]