Blog

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Fast moving consumer goods (FMCG) are products that are sold quickly and at a relatively low cost, due to their monthly - or weekly - repurchasing cycle.  FMCG products are traditionally sold in stores and include things such […]

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What’s this? Viewers get de-influenced, Instagram expands gifting, TikTok is stealing your data, creators take over the Super Bowl, and you can’t have your Muff and drink it.  PLATFORM NEWS 1. TikTok cre […]

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To keep up with the modern world, industries are expanding their presence and marketing efforts into the online world.  The beverage industry's global market size […]

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Instagram isn’t shy when it comes to adding new features and updates to its platform. While there have been just a handful of occasions where these have quite literally enraged users (does the infamous layout update of summer 2022 ring any alarm bells?), all other u […]

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Times have changed and the tables have turned.  Advertisements no longer belong to the rich and famous. Social media influencers are the ones in charge now. Their engaged audiences are every marketer’s dream and selling pro […]

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We caught up with Andrew Cranswick, known as @.theretrobyte on TikTok and YouTube. Keep reading to find out about building […]

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Today marks a landmark event in the online safety calendar, Safer Internet Day; a day that promotes the safe, responsible and positive use of digital technology for children and young people.  […]

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Community management is quickly establishing itself as a key part of marketing in the modern world. But how does it work? Community management is th […]