Blog

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Recently, there’s been a huge spike in popularity among micro influencers. Micro influencers on Instagram have piqued marketers’ interests thanks to their high engagement rates, niche […]

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The IT industry believes that technology begins to obsolete itself every 18 months, and has done for the last 50 years. Because of this, trying to understand what purchases to make while ensuring that the product is not going to become outdated before you can press � […]

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Unless you’ve been living under a rock, you will have heard of the new social platform leading the charge back towards online authenticity. Aptly named BeReal, this platform sends its users a notification, and within 2 minutes they must share pictures (taken simulta […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?  […]

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A new month means new platform updates. What are the key social media updates you need to be aware of? TikTok Updates TikTok launches new research initiative As a result of increasing […]

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Meta rivals Twitch, TikTok goes fresh and takes on Spotify, the metaverse will change influencer marketing, and Duolingo partners with Jackbox Games.  What is this? Each week, Socially Powerful get together and […]

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Half a decade ago it seemed that the term “influencer marketing” was just a business buzzword that wouldn’t amount to much. No one realised that it was set to be worth $15 million in 2022.  Now that marketers are aware […]

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They’re beguiling, they’re boujee and they’re the face of some of the most successful marketing campaigns on social media. They are beauty influencers!  Dominating every platform, the power […]