Blog

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TikTok’s Effect House, Whatsapp Communities, Meta’s AR wearables, LEGO and Sony crack the metaverse, and Persil pranks gamers. What is this? Each week, Socially Powerful get together and share industry news […]

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The buzzword on every marketer’s lips: Metaverse.  What’s the metaverse? Ideas of the metaverse have been around since 1992, following Neal Stephenson’s idea in the novel Snow C […]

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With over 100 million monthly active users, you’re probably wondering, what is Roblox? Roblox is an online platform and storefront that allows users to play games, customize their own character and connect with other users. Users can play Roblox on their computer, g […]

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Livestream shopping is a marketing strategy where a host of an online livestream, usually an influencer or celebrity, promotes products through a livestream, where the audience can purchase the products being promoted. […]

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TikTok has become a hub for all sorts of communities, interests and niches. Arguably, the community that dominates TikTok is foodies.  At the beginning of the pandemic, TikTok became a go-to destination for not only entertain […]

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Social media has evolved from a way to communicate with friends and family into an impactful marketing tool. In the past decade, it has become one of the most important marketing tools for brands across industries. Social media platforms give brands a direct way to co […]

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A few years ago, the big question was “how do we advertise to millennials?” Nowadays, it’s all about marketing to Gen Z. But who are Gen Z and why is Gen Z advertising so important? The digital natives Gen […]

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So, it's fair to say things are running amok in the exploding world of all things crypto. Internet memes and monkey’s selling for millions, teenage TikTokers rallying huge followings into making cryptocurrency investments in an odd form of influencer marketing, band […]