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Aug 01, 2022
Social Media Marketing News
Metaverse Influencer Marketing
The term Metaverse is most likely synonymous with fear, unpredictability and ‘robots taking over the world’, for you. Don’t worry, us too. With the term being thrown around on social media left, right and centre, it’s only right that we take the time to dig in […]
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Jul 21, 2022
Industry Trends
Your Guide to Lifestyle Influencers
Cast your mind back to a time before social media existed… if that’s possible. The closest thing we had to a lifestyle influencer was a blogger—someone who would write about their life and daily activities on the internet. Just like influencers today, these blog […]
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Jul 21, 2022
Influencer News
Artificial Influencers are Taking Over
Artificial intelligence—yes, you read that right—probably isn’t what you once thought it was, and we bet some of you didn’t think it would exist during your lifetime either.
Though we’re still a few years away from […]
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Jul 14, 2022
Social Trends
The Impossible Task of Trend Predicting on TikTok
TikTok has become a hub of content and culture. With its addictive algorithm and seemingly endless stream of fresh content, TikTok has continued to hold its reign over social media users as the most popular platform.
There’ […]
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Jul 14, 2022
Industry Trends
The reality of TikTok’s revenue
At this point, it’s impossible to deny the massive impact TikTok has had on the world today. As the most downloaded app of the past three years, with a user base of over 1 billion—expected to reach 1.8 billion by the end of 2022—and the most addictive algorithm […]
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Influencers on LinkedIn
If learning that influencers exist on the networking site LinkedIn has shocked you, then the contents of this article will blow your mind.
What are influencers on LinkedIn?
Influencers on LinkedIn are considered […]
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Types of Influencer Marketing Campaigns
When you think about influencer marketing, we bet the first thing that comes to mind is sponsored posts. After all, this is where most micro influencers start out before collaborating with brands in bigger and more exciting ways.
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Jul 07, 2022
Influencer News
How to Choose an Influencer
Convincing consumers to invest in your products is no easy task, but luckily for you, we live in the digital age where you don’t have to do it yourself any more. With influencer marketing taking the world by storm, many brands are now seeking refuge in using social […]
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