Weekly Marketing News, 6th January 2023

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TikTok trends in 2023, YouTube swearing restrictions pisses off creators, Love Island contestants to suspend their accounts, experience Cape Town in VR, and share the love! 

PLATFORM NEWS

1. TikTok releases 2023 Trend Report

TikTok has released its 2023 trends, focusing on three main macro forces: Actionable Entertainment, Making Space For Joy, and Community-Built Ideals. These core shifts will influence how marketers speak to their target audiences in the upcoming year. (Via TikTok)

2. YouTube cracks down on profanities

Under YouTube’s updated terms, videos containing profanities will be automatically demonetized if the words appear in the first eight seconds. The change in policy has brought the video platform a wave of complaints from creators. (Via TubeFilter)

3. Love Island contestants to suspend their accounts

In order to protect the latest contestants from unruly online hate, Love Island will be asking participants to suspend their social media accounts whilst in the villa. Family and friends will not be able to publish anything on their behalf, as part of an overhaul of measures to discharge the duty of care to contestants. (Via The Guardian)

WORK WE LIKE

4. Explore Cape Town in VR

Cape Town Tourism has launched a new global campaign blending virtual and real-life experiences. The game-style platform features Thabiso the Fearless Foodie, Storm the Nature Warrior, and Anathi the Urban Adventurer as virtual tour guides, leading users through short, vibrant videos showcasing the city’s cultural attractions. (Via Trend Hunter)

5. Explore queer experiences

Queering the Map is a community generated counter-mapping platform that digitally archives LGBTQ2IA+ experiences in relation to physical space. Featuring real life experiences, each location shares a unique story from a member of the queer community. (Via Queering the Map)

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