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Paid Influencer Campaigns
Advertising your products in collaboration with a famous face is not a new concept. In fact, this stems from brands relying on celebrity endorsements from the late 1980s to market their products to the public. Fast forward a few decades, swap the famous person out for […]
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Sep 28, 2022
Influencer News
Weekly Marketing News, 23rd September 2022
The Twitch vs Creator feud ramps up, YouTube monetises Shorts, Facebook goes for Discord, TikTok expands BookTok, gaming grows on Twitter, and BOSS livestreams its FW22 show.
What is this?
Each week, Socially P […]
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Instagram Marketing Tips to Improve your Strategy
If you are a brand looking to sell your product/service, there is a reasonable likelihood that many of your potential customers spend a lot of their time on Instagram. Among the top most used social media platforms in the world, Instagram boasts a whopping 2 billion m […]
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A Brief Guide to Influencer Marketing: Whitelisting
Long gone are the days with no policies put in place for brands wanting to use influencer content for promotional activities. Instead, Meta has now expanded its slew of features that support partnerships between brands and creators which have been picked up by busines […]
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Sep 27, 2022
Influencer News
Influencer Sessions: Get to Know Blaine Musca
We caught up with Blaine Musca, also known as […]
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The Influence Paid Partnerships have on Overconsumption in Gen Z
Shopping and fashion hauls have been embedded in social media content since influencers first came onto the scene. Crowned within the YouTube Hall of Fame, haul videos are where a creator goes through a pile of clothing they’ve either bought or been gifted, and revi […]
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Sep 19, 2022
Influencer News
Influencer Sessions: Get to Know Stephanie Bligh
Today, we caught up with Steph from @stephies_storytime, originally from Australia, but now living in Tasmania. Wit […]
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Sep 19, 2022
Marketing News
Weekly Marketing News, 16th September 2022
TikTok clones BeReal, Instagram tests Reels topics, ditches Shop, and lets creators pitch themselves, consumers love Amazon ads, there’s a new wave of fashion critics, and you can now drip in Oatly.
What is this?
[…]
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