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Sep 28, 2022

News

Paid Influencer Campaigns

Advertising your products in collaboration with a famous face is not a new concept. In fact, this stems from brands relying on celebrity endorsements from the late 1980s to market their products to the public. Fast forward a few decades, swap the famous person out for […]

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Sep 28, 2022

Influencer News

Weekly Marketing News, 23rd September 2022

The Twitch vs Creator feud ramps up, YouTube monetises Shorts, Facebook goes for Discord, TikTok expands BookTok, gaming grows on Twitter, and BOSS livestreams its FW22 show. What is this? Each week, Socially P […]

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Sep 27, 2022

News

Instagram Marketing Tips to Improve your Strategy

If you are a brand looking to sell your product/service, there is a reasonable likelihood that many of your potential customers spend a lot of their time on Instagram. Among the top most used social media platforms in the world, Instagram boasts a whopping 2 billion m […]

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Sep 27, 2022

News

A Brief Guide to Influencer Marketing: Whitelisting

Long gone are the days with no policies put in place for brands wanting to use influencer content for promotional activities. Instead, Meta has now expanded its slew of features that support partnerships between brands and creators which have been picked up by busines […]

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Sep 19, 2022

Marketing News

Weekly Marketing News, 16th September 2022

TikTok clones BeReal, Instagram tests Reels topics, ditches Shop, and lets creators pitch themselves, consumers love Amazon ads, there’s a new wave of fashion critics, and you can now drip in Oatly.  What is this? […]

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