Blog

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It’s that time of year again. As the festive season approaches, the air fills with enchanting narratives, heartfelt tales, and captivating visuals all wrapped within the frame of a TV Christmas ad. Think John Lewis, Coca Cola and even Aldi. Beyond product promotion, […]

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2023 has been filled with many weird and wonderful trends. Burning hot and fast, these fads left our lives almost as quickly as they entered them. Yet, one trend has decided to not only stick around, but dictate the face of marketing for seemingly years to come. Gener […]

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Instagram analytics - the unsung heroes of the Instagram marketing game. These vital metrics can show how effective marketing campaigns are on the platform. Ranging from engagement to audience demographics, […]

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With new, ultra-niche aesthetic communities popping up on social media everyday, keeping track of what's hot and what's not can seem impossible.  Fashion influencers populate every major social media platform, and figuring ou […]

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If you possess any sort of creative bone in your body, there’s a high chance you can use it to earn yourself some extra cash on social media. Though YouTube remains on top when it comes to social media earnings, Instagram follows closely behind with TikTok and its n […]

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Who is the hottest new designer of 2024? Gen AI.  With Gen AI advancing day by day, its applications in the fashion industry are becoming seemingly limitless. From online shopping assistance to playing a major role in the des […]

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With 1.1 billion monthly active users, it's no wonder every marketer's dream is to go viral on TikTok. Yet with the sheer amount of content uploaded on the supremely popular app, making certain your audience actually sees all […]

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Compared to older generations, Gen Z’s shopping and purchase preferences can be a little conflicting to marketers, with 52% preferring to shop online and a close 48% preferring an in-store experience. However, as the recipients and hoarders of the latest and greates […]