Blog

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Influencer marketing on social media has become one of the most impactful marketing methods available to date. Social media and influencer marketing go hand-in-hand to help brands natively target engaged audiences across activated social platforms.  […]

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A social special! YouTube Shorts are shoppable and creators predict the future, TikTok overtakes YouTube and Instagram pins posts and hides followers.  What is this? Each week, Socially Powerful get together an […]

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Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So, who’s been busy in the beauty world this month?  Trend spotlight Skincare-infused makeup […]

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TikTok is still the app everyone is talking about, even two years after its initial boom. Given its continuous growth and popularity, TikTok is an obvious platform for advertising to audiences of […]

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TikTok rewards creators, Instagram users aren’t happy, YouTube is in a loop, Katy Perry wants Just Eat and Malteasers supports mothers going back to work.  What is this? Each week, Socially Powerful get toget […]

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TikTok is typically referred to as a social platform for teens, but this isn’t entirely true. TikTok has evolved from a lipsycing app, to a dance app, to a general entertainment (and often educational) platform. With an addictive algorithm providing endless content, […]

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The beauty community emerged online well over a decade ago. Prevalent particularly on YouTube and Instagram, the beauty community flourished online and gave us beauty YouTubers that have gone on to become household names and create some of our favourite beauty brands. […]

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If you're reading this, chances are you're looking to create an influencer marketing strategy. And if you're looking to create an influencer marketing strategy, chances are you're feeling a little bit lost.  Don't worry—you […]