Christmas Hashtags To Elevate Your Social Media Campaigns

Dec 14, 2022

Social Media Platforms

Christmas Hashtags To Elevate Your Social Media Campaigns

With Christmas being the most popular holiday season of the year, it is a great time for brands, big and small, to take their social media marketing campaigns to the next level. 

At this time of year, everyone’s ears and eyes are locked-on social media, whether it be for gifting ideas or looking for festive decoration inspo. Because of this, your campaigns are guaranteed to reach interested users.

Christmas hashtags are a simple, yet effective way to increase the reach of your campaigns this festive season. If the right ones are selected, your campaign can be taken from invisible to unmissable in no time. 

If you’re a brand looking to better your christmas hashtags this winter, then look no further. This hashtagging guide will walk you through how to implement the best christmas hashtags into your festive campaigns. 

Hashtagging best practices

Hashtags are a way to make your content more easily discoverable. This can then lead to an increase in engagement from potential customers and, thus, drive more sales. 

Hashtagging is not a one-size-fits-all process as different social media platforms have different rules. However there are steps you can take to ensure that the hashtags you are putting out are contributing to the success of your campaign. 

The following tips will help ensure that your Christmas hashtags get you the best results.

Keep it simple and relevant

Using a hashtag that is long and difficult to spell or pronounce will probably not give you a good result. As well as this, an unclear, never-used or generic hashtag will also not land you the results you’re looking for.

Your hashtag should be short, precise, easy to spell and give your audience a clear idea about the topic/conversation.

Take Candy Nicole’s Christmas post, for example. It is very clear that this post is about Christmas in London.

Utilise trending hashtags

Using a trending hashtag in your content updates can get you across to a much larger audience. 

To find trending hashtags, check Instagram or Twitter or hashtag analytic sites such as and trendmaps. 

Trending hashtags are also a great way to increase your brand’s visibility. For this year’s trending Christmas hashtags, see below.

Don’t overuse hashtags

Hashtags give your brand more exposure so you can spread the word about your festive social media marketing campaign to a wider audience. 

The general rule of thumb is that posts should include no more than 10 hashtags. Anything over this is likely to reduce engagement by 68.2%.

Twitter: 2 hashtags

Facebook: 2 hashtags (1 custom, 1 generic)

Instagram: 9 hashtags

LinkedIn: 5 hashtags (any more will be classed as spam)

Pinterest: 2 hashtags

TikTok: 4-5 hashtags to boost your reach

Be specific and unique

As a marketer, you want to reach your community this Christmas by using hashtags. However, to attract new users, you’ll want this hashtag to be unique. You can’t use generic hashtags such as #christmas and #santa and expect people to reshare your content.

A hashtag that is specific to your brand’s Christmas efforts will make your brand distinguishable among the rest. For example, The Body Shop’s Christmas campaign posts are all lined with the hashtag #WishesOfWonder. Any users who now stumble across this hashtag will automatically associate it with The Body Shop. It’s a great way to increase brand awareness.


View this post on Instagram


A post shared by The Body Shop Official (@thebodyshop)

Create brand engagement

Use of the right hashtags will drive new viewers to your social media and allow you to interact with them. The more comfortable your followers feel with the brand, the more likely they are to interact with you on social media.

It is important to note that you should be including hashtags in your customer dialogue.

Adding keywords within your hashtags simply isn’t enough to enhance your online presence. You need to ensure they are conversational and unique. Growing also requires consistency. 

Best Christmas hashtags

Christmas hashtags for Instagram

Hashtagging on Instagram during the festive season is one of the best ways to achieve success with a social media marketing campaign. This is because hashtags are incredibly helpful in increasing engagement on the platform and are constantly interacted with. 

Here is a list of trending Christmas hashtags on Instagram this year:

  1. #Christmas
  2. #Christmas2022
  3. #MerryChristmas
  4. #HappyHolidays
  5. #ChristmasIsComing
  6. #TisTheSeason
  7. #ChristmasTime
  8. #ChristmasDecor
  9. #ChristmasDecorations
  10. #ChristmasGifts
  11. #ChristmasMood
  12. #ChristmasLights
  13. #ChristmasEve
  14. #ChristmasShopping
  15. #ChristmasCountdown
  16. #ChristmasParty
  17. #ChristmasGiveaway
  18. #ChristmasTree
  19. #ChristmasVibes
  20. #Xmas
  21. #XmasTree
  22. #XmasTime
  23. #XmasIsComing
  24. #AdventCalendar
  25. #ChristmasMagic
  26. #ChristmasFun
  27. #SantaClaus
  28. #SantaClausIsComingToTown
  29. #ChristmasNails
  30. #ChristmasCheer
  31. #GiftIdeas
  32. #GiftGuide
  33. #HolidaySpirit
  34. #LetItSnow
  35. #JingleBells

Christmas TikTok hashtags

Just like Instagram, TikTok hashtags are highly interacted with. 

While the goal with TikTok is to have your video go viral, as opposed to Instagram where you are aiming to increase your post’s engagement and visibility, it is important to first come up with a hashtag strategy.

As with any marketing strategy, this begins with defining your goals:

  1. Who are you trying to reach with the video?
  2. What would you like them to do when they see it?
  3. Would you rather go for maximum exposure, or target a specific audience who are more likely to engage with you?

Popular hashtags have more ‘viral potential’, which we can see here:

@larissa.appius How to style a black corset ? #outfit #outfitideas #outfitinspo #outfitinspiration #suit #corset #corsettop #fashion #fashioninspo #fashiontiktok #style #foryoupage #foryou #aesthetic #aesthetics #oversized #trend #trending ♬ Toxic – Britney Spears

While more niche hashtags are more likely to target a specific group of users, such as Amazon Fashion who uses #foundonamazon to micro-target users who are most likely to shop on their site:

@teresalauracaruso Office favorites from Amazon! Links in bio #amazon #amazonfinds #amazonmusthaves #amazonfavorites #founditonamazon #office #organizedhome ♬ original sound – Teresa Caruso

The current trending Christmas hashtags on TikTok are:

  1. #MerryChristmas
  2. #Love
  3. #Xmas
  4. #ChristmasTree
  5. #ChristmasTime
  6. #Winter
  7. #Holidays
  8. #Family
  9. #ChristmasDecor
  10. #Natale
  11. #Santa
  12. #Navidad
  13. #Holiday
  14. #December
  15. #InstaGood
  16. #Photography
  17. #Gift
  18. #NewYear
  19. #HandMade
  20. #HappyHolidays

Other related hashtags include:

  1. #ChristmasIsComing
  2. #ChristmasShopping
  3. #ChristmasTime
  4. #ChristmasEve
  5. #ChristmasGifts
  6. #ChristmasLights
  7. #ChristmasParty
  8. #ChristmasNails

Trending Christmas hashtags

As well as those mentioned above, there are 10 top trending hashtags that creators across all platforms should be incorporating into their content this festive season:

  1. #Christmas
  2. #ChristmasTree
  3. #Love
  4. #ChristmasDecor
  5. #Winter
  6. #MerryChristmas
  7. #ChristmasTime
  8. #InstaGood
  9. #Xmas
  10. #Photography

Happy hashtagging!


What are good hashtags for Christmas?











What are the 12 Christmas symbols?

  1. The star
  2. Christmas Trees
  3. Wreath
  4. Candy Canes
  5. Poinsettias
  6. Doves
  7. Lights
  8. Angels
  9. Stockings
  10. Presents 
  11. Snowflakes
  12. Christmas Lights

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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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