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Nov 15, 2022
Social Media Marketing News
Mastodon: What is it and how is it competing with Twitter?
Following the fallout from Elon Musk’s turbulent Twitter takeover, many Twitter quitters have flocked to another platform: Mastodon. But what is it, and why are so many people joining?
Mastodon is a free, open-source decentr […]
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Nov 15, 2022
Social Media Platforms
The Best Shoppable Content for Valentine’s Day
Shopping has taken on many different forms over the years, from buying in-store to buying online, and in some cases ordering through a mail-order catalog.
The latest option in the mix? Social commerce.
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Nov 15, 2022
Influencer News
Influencer Sessions: Get to Know Raya Ktiesh
We caught up with costume designer, stylist and fashion influencer Raya Ktiesh to discuss her influencer journey, the respo […]
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Nov 14, 2022
Social Media Marketing News
Influencer Marketing Campaign Examples for Valentines Day
Whether you eagerly wait all year to don your best red outfit and create cheesy cards for your loved ones, or you staunchly believe the entire affair is a capitalist ruse, no one can deny that Valentine’s Day is a major holiday.
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Nov 14, 2022
Marketing News
Weekly Marketing News, 11th November 2022
Twitter’s verification scrapple continues, TikTok secretly ranks creators, Mastodon is coming for Twitter users, LoL sets new records, and you can now make your fave creators say whatever you like.
What is this?
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Nov 09, 2022
Marketing News
IYKYK: Subcultures are Breaking the Marketing Mould
Niche interests, cultures, and communities have always been enticing vessels for brands to influence audiences, but they’ve never been more important than now. Gen Z is a fluid generation, with interests and values evolving regularly. For Gen Z, popular culture is o […]
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Nov 09, 2022
Social Media Marketing News
The Undetected Boom of TikTok Livestreams
Over the past few weeks, we’ve seen article after article discussing how livestreaming and livestream shopping isn’t being adopted in the West… but this isn’t entirely accurate.
While livestreams may be struggling on […]
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Nov 09, 2022
Social Media Marketing News
The Impact of Influencer Marketing on the Beauty Industry
Beauty is one of the leading sectors to have embraced influencer marketing. A big reason for this is because a lot of what the beauty industry does is very visual; and we all know that influencer marketing works best in a visual medium.
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