Blog

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Shop on YouTube and watch videos in 1.5x, join an exclusive collaging app, join trends with Snapchat’s BeReal, and greenwash with PLT.  What is this? Each week, Socially Powerful get together and share indust […]

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Are you a brand struggling to find your target audience among the hustle and bustle of the online marketing world? If the answer is yes, then you’ve come to the right place.  Let’s be honest, finding your niche group of b […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?   […]

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A new month means new platform updates. What are the key social media updates you need to be aware of? TikTok Updates TikTok tests “Nearby” content feed TikTok recently confirmed i […]

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We typically don’t condone people wishing their lives away, but when it comes to exploring the future of influencer marketing, we can allow a few exceptions.  […]

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Instagram has introduced a new Paid Partnership Label and publishing feature. What is it, and how does it work?  The Paid Partnership Label is exactly what it sounds like—a label informing your followers the published conte […]

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There is a common misconception that running influencer marketing ads has to burn a whole in your back pocket. Well, we’re here to reassure you that this is absolutely not true. It is no surprise that social media influencer […]

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Influencer marketing is not a new idea. In fact, if we trace its origins back, we will find ourselves in the 18th century with 1760’s answer to Steve Jobs, Josiah Wedgwood. Acclaimed as the father of modern marketing, Wedgwo […]