The London Fashion Influencers Owning The Capital

Feb 20, 2024

Influencer News

The London Fashion Influencers Owning The Capital

Get ready for the style spectacle that is London Fashion Week! We’re shining a spotlight on the top 20 fashion influencers in London setting the trends. In the fast-paced world of fashion, staying in the know is key, and these influencers are the experts.

With London Fashion Week approaching, we’re taking a closer look at the London fashion influencer world – behind-the-scenes insights can guide users and brands alike through the fashion scene, helping them to stay ahead of the curve.

Stay trendy & stylish !


@leoniehanne – 1.4M Followers

Fashion designer Leonie shares iconic supermodel-inspired looks, glamorous travels, and everyday outfits, including those donned at major fashion events. She embraces the unpredictability of her viral content.

Remaining ahead in trends with a passion for authenticity, Leonie consistently delivers engaging, fun fashion-focused content.


Choose your player ??? #couture #dresses #fashion

♬ original sound – Kayitare????

@curlyfrysfeed – 291K Followers

Nathan Hopkinson, London fashion influencer and model, showcases bold style signed with NEXT Model Management. He captivates with viral videos, like sporting trash bag couture. 

His eclectic fashion blends classic and unconventional, inspiring innovative, edgy looks, pushing boundaries.


Fits of the week ??‍♂️

♬ Pilsplaat – Bonkers

@sammimaria – 426K Followers

Samantha, co-founder of Novem & Knight, is a prominent figure in fashion, style, and beauty. Known for her relatable content, she offers personal style inspiration, daily outfits, and beauty advice. 

Samantha balances affordability with occasional high-end pieces, creating a relatable yet inspiring brand.

London fashion influencer: Sammi

@jimchapman – 2.4M Followers

London fashion influencer Jim Chapman, with almost 2 million Instagram followers and a former title as GQ’s best-dressed man, transcends everyday fashion on his platform. 

His diverse content spans from everyday streetwear to glamorous red-carpet looks, captivating a broad audience with his versatile style and lifestyle inspiration.

London fashion influencer: Jim

@proudlock – 2.4M Followers

Oliver Proudlock, renowned for his role in Made in Chelsea, now reigns as a prominent London fashion influencer. Fusing classic tailoring with contemporary streetwear, he’s commonly seen at city events and fashion weeks. 

Proudlock’s distinctive style marries bold colors with British eccentricity, setting him apart in the fashion scene.


@natashandlovu – 110K Followers

Natasha Ndlove, Zimbabwe-born and Canada-educated, is a key London fashion influencer on the scene. 

Her blog, Bissous, catapulted her to prominence, and she founded Vintage Assembly, reimagining global fashion for modern wear, showcasing her influence in contemporary style.


@camillecharriere – 1.4M Followers

Originally from Paris, Camille moved to London for law and finance but shifted into fashion, gaining significant features in VOGUE, ELLE, and the New York Times. 

She collaborates with major brands like H&M, Chloe, and Acne Studios.

London fashion influencer: Camille

@susiebubble – 703K Followers

A highly esteemed London fashion influencer, Susie Lau has dominated the industry for nearly 15 years since launching her blog in 2006. 

Renowned and trusted, she fully utilizes social media to share her perspectives on various topics and trends with a dedicated audience. 


@tamara – 1.7M Followers

Tamara, originally from Serbia, shifted from pharmacy studies to become a leading figure in London fashion. Her blog covers diverse topics, including daily experiences, beauty tips, and showcasing outfits. 

Recently, she gained wider recognition, winning an Elle Style Award and being named “Influencer of the Year.”


@lissyroddyy – 1.3M Followers

London fashion influencer and Instagram model Alicia Roddy, known for her love of leopard print and nude tones, boasts over a million followers. 

She’s frequented London Fashion Week and Coachella and collaborated with brands like In The Style, Pretty Little Thing, and Missy Empire.


@jennymustard – 125K Followers

Jenny Mustard, a fashionista and vegan food blogger, launched her blog to assist minimalists in living fully. 

Alongside her partner, she co-owns a YouTube channel sharing minimalist living, vegan recipes, and health tips. In 2011, she founded the clothing website MIND THE MUSTARD.


@itssophiemilner – 203K Followers

Sophie Milner, a London-based blogger, curates fashion and lifestyle content on her site, Fashion Slave, catering to women in their twenties. Initially a personal style diary, it evolved into a vlog in 2015. 

Milner collaborates with brands like Topshop, ASOS, and LACOSTE.


@cocobeautea – 1.9M Followers

Hannah Desai, known as Cocobeautea, is a pioneering London fashion influencer renowned for luxury fashion and lifestyle design. 

With an ultra-modern style, she garners millions of fans across Instagram, TikTok, and YouTube, collaborating with brands like Viktor & Rolf, ARKET, and Missoma.


@giorginaclavarino – 213K Followers

Italian London-based blogger Giorgina Clavarino founded In My Little Mind in 2013 as a curated space for daily inspirations, covering personal style, fashion, and travel. 

Alongside her day job in communications and marketing, she collaborates with brands like Suzuki and SKII.


@charlottebuttrick – 100K Followers

Charlotte Buttrick, founder of Lurchhoundloves blog, covers high street trends, personal style, and designer wardrobe investments. 

With daily outfit inspiration on Instagram and fashion hauls on YouTube, she offers diverse content in fashion, beauty, and lifestyle.

London fashion influencer: Charlotte

@kateehutchins – 1.4M Followers

London fashion influencer and content creator, Kate Hutchins, shares fashion, beauty, and lifestyle content, collaborating with brands like New Look, Bare Minerals, and TAG Heuer. 

From high-street to high-end, her posts feature daily outfits, beauty essentials, and lifestyle inspiration.


Grwm for girls night and meet my bestie ? #outfitofthenight #nightoutoutfit

♬ original sound – Kate Hutchins

@eyalbooker – 406.5K Followers

Initially featured in Love Island’s fourth season, Eyal has collaborated with Adidas and Bang+Strike, represented by Full Circle Models Cape Town and W Model Management. 

He has also starred in fashion campaigns for Puma, Adidas, showcasing his photography talent.


Got invited to a Valentines Dinner with @tomfordbeauty so lets get dressed #tomfordbeauty #ombreleather

♬ original sound – Eyal Booker

@naaomiross – 241K Followers

Naomi, a published fashion model and influencer, collaborates with prestigious brands like Paul Smith and Burberry. 

She’s been featured in campaigns for Hello Magazine x Boden Clothing and worked with Ralph Lauren.


@imdanielsimmons – 1.6M Followers

For urban style tips, follow London fashion influencer Daniel Simmons. With a visually appealing Instagram grid, he gives tips on men’s accessories and how to style them.

Simmons boasts nearly half a million Instagram followers and around 360,000 YouTube subscribers, sharing fitness and lifestyle content.


Styling my scarf ? #tiktokfashion #winterfashion

♬ original sound – Daniel Simmons

@lucywilliams02 – 65.5K Followers

Lucy Williams, a versatile writer, stylist, and travel photographer, has amassed a sizable Instagram following for her laid-back style and acclaimed collections. 

From fashion assistant to beauty editor to full-time blogger, her West London-based account offers abundant outfit inspiration and diverse content.


The dress code is who the hell knows ??‍♀️ #fyp #outfits #workingfromhome #ootd

♬ After Last Night (Sped Up Version) – sped up nightcore

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@ Socially Powerful


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Ella Proctor

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