Announcing Aria: Socially Powerful’s AI-Powered Technology Set to Revolutionalise the Global Influencer Industry

Socially Powerful’s AI-powered technology set to revolutionise the global influencer industry

Socially Powerful challenges the $20bn influencer tech platform market offering brands free, AI-enhanced search access to 200 million influencers

London, 20 February 2024 Global social media and marketing agency, Socially Powerful, today announces the launch of its revolutionary AI-powered influencer discovery platform Aria – a first for the industry, connecting marketers to influencers at zero cost.

With the global influencer tech platform market currently valued at approximately $20bn, and expected to hit $143bn by 2025, Socially Powerful is set to disrupt the dynamic between brand investors and influencers by offering influencer access for free and maximising the use of AI-enhanced search technology. 

Aria will enable marketers to search more than 200 million influencer profiles using pioneering AI-powered visual analysis and data enhancement to deliver far more intuitive and granular search results than any other influencer matchmaking software on the market, and at no cost.

With the launch of Aria, Socially Powerful aims to remove the barriers between brands and influencers, streamlining brand campaign planning as well as enhancing performance and measurability across the funnel.

Maximising the impact of AI-enhanced influencer search

Powered by ChatGPT4, Amazon Recognition and Elasticloud, Aria will analyse brand briefs to predict the most suitable influencers for a campaign, using natural language prompts based on visual characteristic rather than pre-set filters, for example ‘curly haired woman’ for a specific shampoo advertising campaign.

It will also use generative AI to mock up visuals of a potential campaign using prompts and descriptors based on an influencer’s previous activity, as well as giving reliable outcome predictions such as impact, engagement rate and response.

A step-change in influencer marketing

James Hacking, Founder of Socially Powerful, said: “Aria will break the stranglehold paid influencer search platforms have on the industry and enable a step-change in influencer strategy, performance and measurability.

“Where agencies like ours add value is through the strategy, creativity and delivery of campaigns, not through gatekeeping information. From our seven years working in this industry, we believe finding influencers is simply a hygiene factor. 

“While our competitors charge for access to influencer databases, Aria frees marketers from endless influencer searches and high technology fees, creating a shortlist of candidates in a matter of minutes, meaning more time can be spent on strategy and creativity.”

Marketers can use Aria’s technology to search more than 200 million influencer profiles which have been identified using AI, or limit the search to Socially Powerful’s vetted network of 50,000 influencers – a figure set to increase thanks to system’s intelligent learning design, meaning the more people who use the platform, the more profiles will become vetted and enriched. 

“Value doesn’t come from selecting the influencer, it comes from the campaign strategy and how this is integrated into the marketing mix”, continues Hacking. “We believe democratizing access to influencers will grow the market and enable brands to maximise the potential of working with the creator economy.”

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