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The Ultimate Guide to YouTube Channel Management

Feb 20, 2023

Social Media Platforms

The Ultimate Guide to YouTube Channel Management

Are you a rising YouTube star with work flooding in, but aren’t quite sure where to start with managing it all? 

YouTube channel management might just be your saving grace. 

Hiring a YouTube channel manager can not only save you time and money on advertising, but also help in growing your business exponentially. They are the key to a well-oiled machine!

If toying with the idea of hiring YouTube channel management has always been at the back of your mind, today is the day to take action. 

In this blog, we will not only highlight the benefits of hiring management, but also give you a step-by-step guide on how to do this. 

What does a YouTube channel manager do?

Ultimately, effective channel management will increase your visibility. As the world’s second largest search engine, content is based on relevancy. The more interactions (likes, comments, shares etc) you receive, the more relevant you become. Increasing your chances at levelling up these interactions with your channel is what your manager can help with – among other things – by taking necessary steps to facilitate positive interactions between you and your community.

Here are some other tasks that YouTube channel managers perform:

  1. They help increase your viewership and subscriber base
  2. They keep track of your analytics so you can see how well your videos are performing and make necessary adjustments
  3. They can create engaging video content that align with your brand messaging
  4. They manage all the technical aspects of creating and uploading videos
  5. They handle the day-to-day management of your YouTube channel – like creating a content calendar

Another responsibility of YouTube channel management is to serve as community moderators. This is because the comment section of most YouTube creator’s channels acts as a community forum for asking questions and providing feedback about content.

For more information on the importance of community management, explore our blog.

Take a look at this job description for a better understanding of what the role entails:

responsibilities of youtube manager

Finding and hiring YouTube channel management

You’re now clued up on what a channel manager can do for you and you’re sold. But how do you go about finding the right manager for you?

Step one: Find your perfect match

To do this, you’ll first need to know where to look.

The best way to search for YouTube channel management is through personal referrals. If not, there are lots of freelance websites such as UpWork and Fiverr that you can browse to find a suitable candidate. Some may only charge $30p/h, but remember, when it comes to your brand, money is no object and you should strive to spend that little bit extra in return for a quality partnership (if your budget allows it, of course).

Ideally, you want to hire someone with experience managing channels of a similar size to yours. You also want to ensure that they have extensive knowledge of the YouTube algorithm and how to increase the viewership of your videos. 

Here are some other hiring tips:

  1. Check that they are familiar with using all social media platforms; such as Facebook, Instagram, Twitter and Snapchat
  2. Ask for references or examples of past work
  3. See if they’re willing to take on any additional responsibilities – i.e, uploading videos (remember this will impact the amount of money they charge you)

An experienced channel manager will be able to help you brainstorm content ideas and offer advice on increasing viewership, so when hiring make sure to ask about previous experience. This will help assess whether or not this person is the right fit for the job. 

Annie Dubé has a great, in-depth video on her channel answering all things YouTube channel management-related. 

Step two: reaching out

You’ve found your perfect match. Congratulations!

Now for the interview. 

Questions you might want to ask are:

  1. What experience do you have in managing YouTube channels?
  2. What kind of strategies do you use for growing viewership and subscribers?
  3. Can you provide examples of successful campaigns you’ve implemented?
  4. Do you use any tools or software that helps with optimising videos and organising content?
  5. How often will we communicate with each other and what does your availability look like?

To conclude

Hiring YouTube channel management is a great decision for those of you wanting to grow your brand and increase your subscriber count. 

However

Handing the reins over to someone else and trusting them to do this for you requires a lot of research and thought. So, don’t rush. Take your time and happy YouTube’ing!

 

FAQ

What is the best way to manage a YouTube channel?

  1. Set objectives
  2. Create a realistic posting schedule
  3. Use a tool (or manager) to help manage your channel
  4. Optimise your videos for SEO
  5. Add end screens to your videos

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful

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James Hacking

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Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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