Blog

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?  […]

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A new month means new platform updates. What are the key social media updates you need to be aware of? TikTok Updates TikTok launches new research initiative As a result of increasing […]

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Meta rivals Twitch, TikTok goes fresh and takes on Spotify, the metaverse will change influencer marketing, and Duolingo partners with Jackbox Games.  What is this? Each week, Socially Powerful get together and […]

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Half a decade ago it seemed that the term “influencer marketing” was just a business buzzword that wouldn’t amount to much. No one realised that it was set to be worth $15 million in 2022.  Now that marketers are aware […]

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They’re beguiling, they’re boujee and they’re the face of some of the most successful marketing campaigns on social media. They are beauty influencers!  Dominating every platform, the power […]

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For those of you who still aren’t familiar with the term ‘influencer marketing’, we are here to take you out of that shell you’ve been inhabiting and guide you into the modern, digital era. Of course knowing the ins an […]

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Times have changed. Becoming an influencer in today’s climate no longer requires hundreds of thousands of followers. However, the interactions followers have with an influencer’s content is essential to becoming a successful influencer and maintaining this status. […]

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If you are present at least somewhere within the social media-sphere, we’re sure you have seen countless promotional posts created by popular accounts for an array of different brands. This is influencer marketing and, within the last decade, it has taken the market […]