Blog

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In the realm of digital marketing, influencer gifting campaigns have emerged as powerful tools for brands to enhance their visibility and reach. These campaigns capitalise on the influence and authority wielded by social media personalities, leveraging their sway to p […]

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Luxury used to pride itself on being unattainable. New luxury advertising strategy is trying to shift away from this as fast as possible. So, what changed? Media like Gossip Girl and The Devil Wears Prada made their millions o […]

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Everyone laughed at Elon Musk when he claimed he wanted to transform X into an “everything app”.  It seemed ridiculous that he would attempt to expand the app beyond its niche, and dabble in forms of content that other pl […]

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We caught up with the Director of Bounce Magazine, @rachelducker, to talk all things writing, working with brands, and women in business. If you're looking for more insight into the world of a female entrepreneur in the print media industry, then […]

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Don your rainbow leotard and slip on your hot pink platform crocs, Pride is almost here. Which means, Pride campaigns.  Joining in on the Pride fun has long been a great way for brands to raise awareness for LGBTQIA+ issues a […]

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Running a successful influencer seeding campaign is no small feat.  Yet, it is one of the best, most effective ways to form long-term relationships with influencers and gain authentic brand ambassadors.  […]

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Never has diversity and inclusion been so essential to consumers.  Year by year, consumers continue to demand diversity, equity, and authenticity from the brands they interact with. A key part of this is diverse influencers.� […]

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If you were one of the lucky 30 people attending the infamous Tarte influencer brand trip, you would’ve been whisked away by private jet to the luxurious Polynesian island of Bora Bora to […]