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Nov 14, 2022

Marketing News

Weekly Marketing News, 11th November 2022

Twitter’s verification scrapple continues, TikTok secretly ranks creators, Mastodon is coming for Twitter users, LoL sets new records, and you can now make your fave creators say whatever you like.  What is this? […]

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Nov 09, 2022

Marketing News

IYKYK: Subcultures are Breaking the Marketing Mould

Niche interests, cultures, and communities have always been enticing vessels for brands to influence audiences, but they’ve never been more important than now. Gen Z is a fluid generation, with interests and values evolving regularly. For Gen Z, popular culture is o […]

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Nov 09, 2022

Social Media Marketing News

The Undetected Boom of TikTok Livestreams

Over the past few weeks, we’ve seen article after article discussing how livestreaming and livestream shopping isn’t being adopted in the West… but this isn’t entirely accurate.  While livestreams may be struggling on […]

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Nov 09, 2022

Social Media Marketing News

The Impact of Influencer Marketing on the Beauty Industry

Beauty is one of the leading sectors to have embraced influencer marketing. A big reason for this is because a lot of what the beauty industry does is very visual; and we all know that influencer marketing works best in a visual medium.  […]

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Nov 08, 2022

News

The Twitterverse of Madness: What is the future of Twitter?

Elon Musk has been CEO of Twitter for less than two weeks, and he’s already causing a stir. From firing Twitter’s execs and staff, and “democratising” verification, to suspending parody accounts, and potentially bringing back Vine, it’s safe to say he’s ma […]

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