Understanding the TikTok Algorithm in 2024

May 15, 2023

Marketing News

Understanding the TikTok Algorithm in 2024

TikTok, the ever-evolving titan of social media platforms, has entranced users worldwide with its irresistible short-form video content. Its appeal lies not just in the fun and creativity it offers, but also in the mysterious force driving its content—the TikTok Algorithm

In 2024, understanding how the Tiktok algorithm works is more crucial than ever for brands and creators aiming to leave their mark in the digital world. It’s like unlocking the secret recipe to success in the online universe.

With each algorithm update, the platform becomes even more finely tuned, favoring fresh and engaging content while pushing the mundane to the sidelines. It’s a fast-paced race where staying ahead of the game is essential to capturing the attention of TikTok’s discerning audience.

The TikTok algorithm is like a well-oiled machine, effortlessly keeping users glued to their For You Page for hours on end. But how does it work its magic?

In this blog, we’ll unveil the secrets of the TikTok algorithm and share actionable tips to help your content thrive. Stick around to learn how to work in sync with the algorithm and elevate your content above the rest.


At the heart of TikTok’s irresistible appeal lies its intricate algorithm, which acts as the ultimate influencer, shaping the destiny of every video on the platform. Understanding the inner workings of this algorithm is like uncovering the secret sauce for success in the world of TikTok content creation.

Let’s delve deeper into the key factors that determine the fate of your content:

User Engagement

This is the heartbeat of TikTok success. The algorithm pays close attention to likes, comments, shares, and how long users watch your videos. Simply put, the more engagement your video receives, the higher it climbs the TikTok ladder. 

Building genuine connections and encouraging interactions with your audience are key to boosting engagement and getting your content noticed.

View Count

While engagement is crucial, numbers matter too. A high view count tells the TikTok algorithm that your content is resonating with viewers and deserves to be shown to more people. Grabbing attention from the start and keeping viewers hooked can significantly increase your view count, expanding your content’s reach.

Video Information

Details matter. The TikTok algorithm scans video captions, descriptions, and even your profile for keywords and relevant information. Writing captivating descriptions and using the right hashtags not only helps your content get discovered, but also ensures it resonates with your target audience.

Hashtags, Keywords, and Common Phrases

These are like breadcrumbs that lead the TikTok algorithm to your content. Strategically using hashtags, keywords, and trending phrases increases the chances of your content landing on the coveted “For You” page. 

By mastering these elements, you can boost your content’s visibility and attract a wider audience to engage with your TikTok creations.

Watch Time

The longer viewers spend watching your content, the better it performs in the algorithm’s eyes. Essentially, the algorithm prefers longer videos that manage to keep the viewer engaged. It also takes into account the percentage of watch time compared to the video’s length. 

This means that shorter videos with a high percentage of watch time might surpass longer ones with lower engagement rates—similar to the way viral Reels capture our attention and keep us scrolling.

Video Quality

The TikTok algorithm gives preference to videos of high quality, ones that are expertly produced and captivating. This encompasses elements such as excellent lighting, crisp audio, and visually stunning graphics.


The algorithm loves content that’s relevant to what users enjoy and engage with. It gives priority to posts that match a user’s interests and past interactions on the platform. This includes things like the hashtags used, the accounts they follow, who’s posting, and the type of content they usually engage with.


Now that we’ve peeled back the layers of the TikTok algorithm, let’s delve into how brands can leverage this knowledge to their advantage.

Follow The Rules to Increase Reach

Creating content that’s both relevant and engaging is crucial, but it’s equally important to ensure it actually gets seen. Following TikTok’s guidelines on reaching a wider audience can help ensure your content gets the exposure it deserves, allowing you to focus on what you do best – creating. 

Simple tips to implement into your next TikTok include using 3-5 relevant hashtags to increase discoverability, incorporating trending sounds from TikTok’s library, adding keywords to your captions, and making the most of TikTok’s native features for increased interactions – you can also try using CapCut for more editing options.

TikTok algorithm: hashtags and keywords

Upload Content Consistently

In the fast-paced world of TikTok, staying on top of trends means posting regularly. But remember, quality is just as important as quantity – a well-crafted video can often outperform several rushed ones. 

Focus on creating content that truly resonates with your audience, rather than simply following trends. Develop your own unique style to make your content stand out. And be sure to analyze your analytics to understand what works best and adjust your strategy accordingly. Keeping it authentic and responsive will help you maintain engagement and growth on TikTok.

Niching Down to Reach Your Target Audience

On TikTok, setting a goal as a creator, like boosting your business, starts with finding your niche. But don’t worry, narrowing down your focus doesn’t mean your content has to be dull. It’s about catering to your target audience, with any extra followers as a bonus. 


thoughts?! ? #hellokittycafe #hellokittytraffordcentre #hellokittycafeprimark #hellokittyprimark #primarkhellokitty #hellokittycafemanchester #primarkhellokittycafe #hellokitty

♬ Moon – Siggerr

Trying out a content series can also spice things up. No matter your niche, embracing it can help you connect with a loyal and engaged audience.

Balancing Creativity with Conformity

On TikTok, each creator brings their unique style, but fitting in with the platform’s vibe is crucial. While trends matter, your authenticity sets you apart. Users value genuine content over polished looks – aim for a balance between blending in and standing out. 

Successful creators understand this, offering fresh content while staying true to TikTok’s raw appeal. You can produce high-quality videos, but maintaining a personal touch is key for connecting with your audience on a deeper level.


What county should I do next? #cars #japan #jdm #rocketbunny #signs #carporn #work #thesignguy #signguy #foryoupage #fyp

♬ original sound – Austin Mollno

Go Beyond Virality To Build Genuine Connections

Look beyond the pursuit of viral fame and focus on forging genuine connections on TikTok. You can do this by engaging with your community through interacting with comments and partnering with other creators. 

Collaborating with creators in related niches, as well as sharing your TikTok success on other platforms, can help broaden your audience. Remember, authenticity and meaningful engagement are the keys to long-term success on TikTok.


What is the TikTok algorithm?

A set of key ranking signals TikTok uses to determine which content makes it to a user’s FYP.

What are the algorithms top ranking signals?

  1. User interaction
  2. View count
  3. Video information
  4. Hashtags, keywords, and common phrases
  5. Watch time
  6. Video quality
  7. Relevance

How do you beat the TikTok algorithm?

  1. Find your niche
  2. Optimise for search
  3. Create high-quality content
  4. Post at the right time for your audience
  5. Use relevant hashtags 
  6. Use trending audio
  7. Experiment with new features
  8. Engage with similar creators
  9. Create accessible content 
  10. Be you!

What is the current TikTok algorithm in 2024?

In 2024, TikTok bases recommendations on that you regularly engage with.

How does the TikTok algorithm work?

TikTok uses the key ranking signals (mentioned above) to further suggest content it believes a user is most likely to interact with and like.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blog.

@ Socially Powerful


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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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