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Oct 04, 2022

Social Media Platforms

A Guide to Influencer Marketing: Millennials Edition

Being the first generation to experience both landlines and the internet, VHS tapes and social media, it is no wonder that millennials are often labelled as the ‘inbetweeners’.  While some may view this generation as bles […]

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Oct 04, 2022

Social Trends

Social Media Updates: September 2022

A new month means new platform updates. What are the key social media updates you need to be aware of? TikTok Updates TikTok increases caption character count TikTok has increased the […]

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Sep 28, 2022

News

A Guide to Influencer Marketing Goals for 2023

The world of social media marketing can oftentimes be unpredictable, particularly with its constantly evolving landscape. Because of this, influencer marketing campaigns can sometimes miss the boat with what they thought would be an instantly successful campaign. Howe […]

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Sep 28, 2022

News

Paid Influencer Campaigns

Advertising your products in collaboration with a famous face is not a new concept. In fact, this stems from brands relying on celebrity endorsements from the late 1980s to market their products to the public. Fast forward a few decades, swap the famous person out for […]

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Sep 28, 2022

Influencer News

Weekly Marketing News, 23rd September 2022

The Twitch vs Creator feud ramps up, YouTube monetises Shorts, Facebook goes for Discord, TikTok expands BookTok, gaming grows on Twitter, and BOSS livestreams its FW22 show. What is this? Each week, Socially P […]

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Sep 27, 2022

News

Instagram Marketing Tips to Improve your Strategy

If you are a brand looking to sell your product/service, there is a reasonable likelihood that many of your potential customers spend a lot of their time on Instagram. Among the top most used social media platforms in the world, Instagram boasts a whopping 2 billion m […]

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Sep 27, 2022

News

A Brief Guide to Influencer Marketing: Whitelisting

Long gone are the days with no policies put in place for brands wanting to use influencer content for promotional activities. Instead, Meta has now expanded its slew of features that support partnerships between brands and creators which have been picked up by busines […]

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