Blog

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Once upon a time, celebrity involvement in the beauty industry began and ended with the assignment of their face to a fragrance ad campaign or two. Fast forward several years and celebrities are now becoming the face of their […]

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Does Instagram's updated algorithm have what it takes to turn back time? For years now, smaller creators have been struggling to make their mark and gain an audience on major social media platforms.  With the rise of the F […]

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Exploring how enterprise businesses can leverage tools to empower a centralized approach to influencer marketing activities and create efficient and transparent ways of working across the organization.  1. WHAT DOES IT MEAN TO CENTRALIZE INFLUENCER MAR […]

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Exploring how establishing a creator-led approach to content production can save on time and costs, whilst simultaneously driving more effective, agile and reactive social marketing activities 1. Traditional content production is resource-intensive […]

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Welcome to our comprehensive guide to the most-anticipated summer 2024 beauty trends! As the sun shines brighter and the days get longer, it's time to refresh your beauty routine with the la […]

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Exploring the three most common organizational structures for influencer marketing, looking at the positives and negatives of each when it comes to setting and executing influencer marketing strategies across enterprise businesses.  How do you ensure cons […]

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How does Socially Powerful ensure its internal team is happy, healthy and achieving their best? Our fantastic HR department. We sat down with Kate Fallowfield to find out what it takes to keep the team running smoothly, and what she loves about the role. When did you start working […]

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It is not groundbreaking to announce that modern consumers demand transparency from the brands they engage with.  For years now, consumers have been showing an increasing desire for brands to be authentic, genuine, human led, […]