Blog

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The busiest sales events of the year have rolled back around and, this time, Cyber Monday is taking centre stage.  Post-covid shopping preferences have led to a 37% increase in online shoppers this year, making Cyber Monday t […]

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Long gone are the days of lining up from 5 am to get your hands on the best sale items on Black Friday. Nowadays, all your holiday season shopping can be done from the comfort of your living room; for better or worse, purchasing on Black Friday is now easier than ever […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?  […]

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The last 12 months have been rather chaotic in the social media world. Meta’s gradual downfall continues, TikTok continues to thrive, Twitter is in absolute disarray; at this point, anything could happen in the coming 12 months.  […]

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We’ve all seen the videos. Hundreds of shoppers pressed up against glass doors, desperately trying to get a deal on a new flat screen TV at Walmart or a toaster from TK Maxx. Black Friday and Cyber Monday have become holidays in their own rights at this point, takin […]

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Acing Black Friday campaigns is an essential trick in any marketer's playbook.  What began as a tactic to encourage shopping on America's day off after Thanksgiving, Black Friday has grown into a world wide extravaganza. Bran […]

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Ensuring your brand sticks out among the masses on Black Friday is certainly no easy task.  Luckily, hashtags are here to save the day.  Think about hashtags as a lighthouse that gui […]

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We caught up with cardist and magician Ash Marlow to discuss the future of magic on social media, how influencer marketing […]