Get Glam with these Beauty Influencers on YouTube

Recently there has been a revival of long-form content across social media platforms. TikTok has extended its video length and more users are gravitating towards platforms like YouTube for in-depth content.

Long-form content enables detailed makeup tutorials, extensive product reviews, brand overviews, PR unboxings, and personal vlogs. This format not only allows influencers to showcase their expertise but also builds a deeper connection with their audience. 

As a result, beauty influencers on YouTube are experiencing a resurgence. Here are some of the top beauty influencers on YouTube you should follow to stay updated with the latest trends and tips in the beauty world.

THE TOP BEAUTY INFLUENCERS ON YOUTUBE IN 2024

Thuy Le, @xThuyLe, 464K subscribers

Thuy’s channel is a treasure trove of beauty content, featuring makeup tutorials, skincare routines, hauls, and unboxings, making her one of the prominent beauty influencers on YouTube.

She shares her skincare secrets for achieving radiant, glass-like skin, offering tips for those with oily and acne-prone skin. Her makeup tutorials range from beginner-friendly guides to advanced hacks she discovered while travelling in Korea, complete with must-buy product recommendations.

Hannah St Luce, @hanstluce, 13.6K subscribers

Hannah St Luce’s YouTube channel is dedicated to all things beauty and skincare, joining the ranks of prominent Beauty YouTubers UK.

She shares detailed product and brand-specific videos, rating and testing trending makeup items, reviewing dupes and reviewing high-end makeup. Whilst also offering expert tips on achieving glowy, glass-like skin and flawless complexions. 

Tammi Clarke, @MakeupByTammi, 219K subscribers

Top beauty YouTubers such as Tammi Clarke use their channel to showcase the potential of drugstore makeup, offering tutorials proving you don’t need to spend a lot to achieve stunning results. She tests new drugstore products to evaluate their worth. 

Tammi is transparent about her retinol journey for acne, sharing what products she uses and avoids. She recreates trending looks, such as espresso makeup and the sunset blush trend, using affordable drugstore products, making high-quality beauty accessible to all.

Sophie, @sophdoeslife, 1.42M

Sophie is among the top beauty influencers on YouTube as her channel has latest beauty launches, collaborations and trending products. 

She reviews makeup products so you don’t have to, highlighting which drugstore items are worth it, which affordable products last the longest, and the best makeup dupes. 

Sophie shares invaluable tips and tricks, including how to avoid common mistakes, helping her followers achieve their perfect look effortlessly.

Chloe Rose, @Allchloerose, 103K subscribers

Chloe Rose is the go-to beauty YouTuber for all things bridal and is well-regarded among beauty influencers on YouTube.

Having married in June 2024, she documented her journey through makeup videos like “Get Ready with Me” for wedding preparations, practising bridal looks, and GRWM for her wedding week. Whilst also sharing festive, natural, and elegant makeup looks. 

Atarah Mayhew, @AtarahMayhew, 4.98M subscribers

Atarah Mayhew is a trailblazer in innovative makeup artistry and is highly regarded among beauty influencers on YouTube.

Known for her outrageous, intricate, and extravagant looks, she expertly recreates challenging TikTok filters on her YouTube channel, packed with ‘TikTok Filters Makeup Challenges’ including complex filters like thermal infrared and mirror filters. 

Wayne Goss, @WayneGoss, 4M subscribers

With 15 years of experience as a makeup artist, Wayne Goss brings a wealth of knowledge to his YouTube channel. He simplifies complex looks into easy-to-follow steps, making them accessible to everyone. 

Wayne provides honest reviews of popular brands and products, sharing tips that can elevate anyone’s makeup routine. His channel is a go-to resource for both beginners and seasoned beauty enthusiasts looking to enhance their skills and stay updated on the latest trends. 

Lisa Eldridge, @LisaEldridge, 2.08M subscribers 

Lisa Eldridge, a renowned professional makeup artist with over 30 years of experience in vintage makeup, authored a New York Times bestselling book on the subject in 2015, showcasing her deep expertise in the beauty industry. 

Lisa’s channel shares a wealth of beauty expertise, offering tips and tricks for creating soft, subtle looks, everyday makeup, and vintage styles, while also delving into makeup history and showcasing her creations for magazine covers and red carpet events. 

She remains a prominent figure among beauty influencers on YouTube, revered for her contributions to the artistry of makeup.

Colleen Milner, @Colleen.Makeupp, 506K subscribers 

Colleen’s YouTube channel is dedicated to makeup and beauty, among the notable beauty influencers on YouTube, offering a variety of content such as detailed makeup tutorials, honest product reviews, beauty tips and tricks, and “Get Ready With Me” videos. 

Her videos aim to help viewers improve their makeup skills, discover new beauty products, and stay updated with the latest beauty trends, providing practical advice and techniques to enhance one’s beauty routine.

Uche Natori, @Uchjn, 271K subscribers

Uche Natori’s YouTube channel is dedicated to beauty, focusing on a range of content such as makeup tutorials, skincare routines, product reviews, and beauty tips, placing her among the prominent beauty influencers on YouTube.

She shares detailed guides on achieving various makeup looks, reviews the latest beauty products, and offers advice on skincare regimens to help viewers maintain healthy skin. Uche’s videos are designed to educate and inspire viewers to enhance their beauty routines while staying updated with the latest trends in the beauty industry.

Kemi Akintunde, @KemiAkintunde, 26.3K subscribers

Kemi Akintunde’s YouTube channel is dedicated to beauty, featuring a variety of content including makeup tutorials, testing new products, finding dupes, product reviews, skincare advice, and beauty tips, solidifying her place among the influential beauty influencers on YouTube. 

She provides detailed guides on different makeup looks, shares her opinions on various beauty products, and offers practical skincare routines to help viewers achieve healthy, glowing skin. 

Sophie Floyd, @SophieFloyd, 294K subscribers

Sophie Floyd’s YouTube channel is dedicated to beauty, with a strong emphasis on makeup, skincare, and personal style, positioning her as a notable figure among beauty influencers on YouTube. 

She shares makeup tutorials, product reviews, skincare routines, and tips on maintaining a unique and personal aesthetic. Sophie’s content is meticulously crafted to inspire and educate her audience on enhancing their beauty routines and expressing themselves through makeup and fashion, making her channel a valuable resource for beauty enthusiasts.

Amelia Olivia, @Amelia0livia, 5.07K subscribers

Amelia Olivia’s YouTube channel is dedicated to beauty, encompassing a wide range of content such as makeup tutorials, skincare routines, product reviews, and beauty tips, establishing her presence among beauty influencers on YouTube. 

She offers detailed guides on various makeup techniques, shares her opinions on the latest beauty products, and provides advice on maintaining healthy skin.

Amelia’s videos are designed to educate and inspire viewers, helping them enhance their beauty routines and stay updated with current beauty trends.

Amelia Taylor, @withameliataylor, 15.9K subscribers

Amelia Taylor’s YouTube channel is dedicated to beauty, featuring a range of content including makeup tutorials, skincare routines, product reviews, and beauty tips, contributing to the vibrant community of beauty influencers on YouTube. 

She provides step-by-step guides for different makeup looks, evaluates various beauty products, and shares her skincare regimen to assist viewers in achieving healthy, glowing skin. Amelia’s channel serves as a valuable resource for beauty enthusiasts seeking practical advice and insights into enhancing their beauty routines.

Patricia Bright, @PatriciaBright, 2.77M subscribers

Patricia Bright’s YouTube channel is dedicated to beauty and lifestyle content. The channel features a wide range of videos including makeup tutorials, skincare routines, hair care tips, beauty reviews and fashion advice, making her prominent among beauty influencers on YouTube. 

Patricia shares her expertise in beauty by reviewing products, providing how-to guides, and offering beauty hacks that cater to both beginners and seasoned enthusiasts.

FAQs

Who is the most followed beauty YouTuber?

Wayne Goss is the most followed beauty YouTuber, sharing his 15 years worth of experience in the beauty industry.

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