PROCUREMENT

The Top YouTube Streamers to Level Up Your Marketing Campaigns in 2023

Apr 28, 2023

Influencer News

The Top YouTube Streamers to Level Up Your Marketing Campaigns in 2023

In a generation that needs constant gratification, ‘YouTube Gaming’ is a staple of many hours of downtime for content consumers across the globe.

As one of the pioneers of influencer marketing, YouTube has helped both creators and brands bring in huge revenues. Today, live streaming has secured its place at the epicentre of ‘YouTube Gaming’ with the top YouTube streamers generating millions of views every day, further highlighting the opportunity for both brands and influencers to reach enormous audiences, promoting both themselves and their products.

Each type of streamer offers their own special, engaging persona, offering an array of content for each consumer to navigate through. Whilst this is good for the consumer, it also represents opportunities for brands to get different messages out, using the biggest streamers on YouTube as vehicles by which to do so.

This blog will list the top YouTube streamers in the gaming industry with the highest engagement rates and most organic content, perfect for brand collaborations.

Top YouTube Streamers in 2023

Ilyaselmaliki1

727K Subscribers

Ilyas Elmaliki is a prime example of variety streamer, building a huge following from reacting to trending videos as well as extending his reach to the gaming scene to further enhance his audience engagement. With an average of 34K views per stream and a whopping 8.9M hours watched in a month, Ilyasel has become one of the most popular YouTube streamers of 2023.

IShowSpeed

16.5M Subscribers

IShowSpeed is consistently one of the biggest YouTube streamers. In addition to his popularity in IRL video content, Speed has a cult following as one of the biggest YouTube gaming streamers, originally posting Fortnite in his rise to popularity and now focusing on FIFA. He has drawn in huge average viewership of around 46K per stream with an impressive total of 8.5M hours watched . As one of the youngest streamers on the list, his run at the pinnacle of the most popular YouTube streamers can only represent a bright future for IShowSpeed.

Timthetatman

4.9M Subscribers

One of the veterans of YouTube, Timthetatman has been ever present at the forefront of live gaming, with his Call of Duty: Warzone, Fortnite and CS:GO content highlighting him as one of the most popular YouTube gaming streamers Tim’s following has grown and grown, and his popularity is already being utilised by some of the biggest gaming brands out there, such as HyperX and Discord.

YouTube streamer

NobruTV

14.2M Subscribers

The Brazilian streamer Nobru may be the only South American in the list of top YouTube streamers, but his content more than makes up for it. Posting mostly mobile games, he is the most popular mobile streamer on this list. Nobru is a top eSports player, offering mostly shooter game content as well as games such as ‘Fall Guys’ he is one of the most popular streamers, with around 7.1M hours of watchtime in a month.

YouTube streamer

Kazuha Channel

1.52M Subscribers

As the top YouTube streamer from the continent of Asia, Kahuza has amassed a large following through his gameplay of both gripping story-line games as well as popular multiplayer titles such as ‘Apex Legends’ and ‘League of Legends’. In addition to being one of the most popular YouTube streamers right now with 6.9M monthly views, Kahuza is VTuber, using a virtual avatar as a vehicle to connect with his fans rather than using a facecam.

YouTube streamer

MarshaOfficial

2.62M Subscribers

Another prominent mobile streamer is Marsha Owaza, with his content focused on huge multiplayer battle arena games such as ‘League of Legends’. Marsha is currently the biggest YouTube streamer from Indonesia with his eccentric behaviour and Gen Z humour propelling him to his status as one of the top YouTube streamers.

YouTube streamer

WindahBasadura

10.4M Subscribers

Once again originating from Indonesia, Windah Basadura offers a variety of gaming content for viewers to enjoy. Operating in the mobile and console gaming scene, Windah has an enormous following creating content on games like ‘FIFA’, ‘Grand Theft Auto 5’ and other popular games with a particular proclivity for horror. His organic gaming content places him as one of the biggest YouTube streamers in the world.

YouTube streamer

Pekora Channel

2.22M Subscribers

Taking her place in the top 10, Pekora Channel is the first female entry in the list of top YouTube streamers. Another VTuber, Pekora uses an AI avatar to interact with her fans posting various types of gaming content with very upbeat and engaging content. As Japan’s 2nd most popular streamer, Pekora represents a growing community of female gamers becoming some of the top YouTube streamers.

DrDisrespect

4.33M Subscribers

DrDisrespect has been around for a long time, with a cult following and consistently high viewing stats, he is one of the top YouTube streamers ever, producing massive amounts of content spanning FPS, storyline and various games that have been hugely popular over the years. With around 6.25M monthly viewers, DrDisrespect is a staple of the YouTube Gaming scene.

XINNN

4.18M Subscribers

Just squeezing in at the end is Xinnn, once again hailing from Indonesia and keeping up the trend of mobile gaming Xinnn is a popular eSports competitor drawing in around 5.5M monthly views. As well as Marsha and Windah, Xinnn concentrates on multiplayer battle ground titles such as ‘Mobile Legends’ and is not only one of the top players, but also top YouTube streamers for the game.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@ Socially Powerful

Author

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James Hacking

Writer

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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