The UK’s Top Car Influencers Who Put The Pedal To The Metal

Mar 02, 2023

Social Media Platforms

The UK’s Top Car Influencers Who Put The Pedal To The Metal

Choosing which car to buy will be one of the biggest financial decisions many of us will make in our lifetimes. Have you ever considered researching your next big purchase using car influencers?

Way back when, owning a vehicle was reserved for the elite members of society only, but fast forward several decades and just about every Tom, Dick and Harry is on the roads in flashy imported cars. 

The UK has a rich automobile heritage, with the likes of Range Rover, Jaguar and Aston Martin being born on these very grounds. While these are still brands that people aspire to own, imported cars have certainly taken precedence and you are much more likely to see a German Volkswagen driving past than a Bentley. 

But how do people make the decision to purchase one car brand over another? 

This is where the automotive influencers of the UK step in. These are creators who specialise in making car-related content for social media. Whether they work independently or with an automotive marketing agency, car influencers are trendsetters who can persuade their audience to make the right choices when it concerns purchasing vehicles, accessories and car parts. 

Think with Google tells us that 92% of vehicle shoppers use online resources to find answers to car-buying questions. This has also led to a 65% spike in ‘test drive’ videos on YouTube. As well as this, car buyers are most likely influenced by friends and family when it comes to making their purchase decisions and with influencers acting as this trusted source for many people today, the demand for them is only increasing. 

Looking to purchase your next vehicle, but aren’t quite sure where to begin?

We have compiled a list of the top automotive influencers of the UK, and if you’re a Formula 1 fan, we have added some F1 influencers to our roster also. 

Top UK car influencers

1. Simon Kidston

British classic car dealer, collector, commentator and journalist, Simon, has built a reputation as one of the leading international dealers in blue-chip collector cars. His clients include the likes of Ralph Lauren and Marc Newson. 

2.  Aleem Iqbal

Aleem is a 26-year-old from Solihull and the CEO of Platinum Executive, a premium car hire service. He counts the likes of Ashley Cain and Naila Nazer in his influencer network, actively engaging with them on social media.


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A post shared by Lord Aleem (@lordaleem_official)

3. Yianni Charalambous

Founder of the car customising company, Yiannimize, Yianni is a car authoritative with a social media reach of 3M. He has his own show on Dave and has been endorsed by LEGO.


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A post shared by Yianni Charalambous ?? (@y14nny)

4.  Thomas Exton

Thomas, better known as TGE, is a London-based car influencer and co-founder of LDN muscle. He runs a popular vlog where he discusses a variety of cars, which gives him an above average engagement rate of 20.81%.


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A post shared by TGE (@tge)

5. Amy Shore

Amy typically photographs cars and motorbikes and is a Nikon UK and Farer watches ambassador. She also co-hosts the podcast Driven Chat.


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A post shared by Amy Shore (@amyshorephotography)

Formula 1 car influencers

1. Sophia Upton

UK-based creator, Sophia, creates racing content across all her channels. The 22-year-old has 29.5K followers and 2.3M likes on TikTok alone and partners with motorsport merchandise brand, Fueler, to offer discounted products. 

@f1.soph True happiness of a Formula One fan #formula1 #silverstone #britishgp #lewishamilton44 #georgerussell63 #mercedesamgf1 #mclarenf1 #redbullracingf1 #ferrarif1 #alpinef1 ♬ Sure Thing (sped up) – Miguel

2. Benjamin Daly 

Ben is a UK-based Formula 1 YouTuber with 712k subscribers. He is a McLaren ambassador for esports on Twitch and a partner of Veloce. He covers all racing games such as F1 22, iRacing and Gran Turismo. 

3. Kym Illman

Formula 1 accredited photographer, Kym, covers the sport on all his social channels. He is a YouTuber and TikToker and his images have been featured in international industry media. 

@kymillmanf1 Want to know what it costs to go to every F1 race in a season? Watch my full video on my YouTube channel to find out! ##F1##f1facts ##f1moments##kymillman##racing##F1racing##behindthescenes##f12022##f1bts ##f1schedule ##f1photography##f1photographer##motorsport##f1photographer#photography##photographer##f1travel##f1schedule ♬ Blade Runner 2049 – Synthwave Goose

4. Federica Masolin

As a TV presenter for Sky Sports, Federica covers Formula 1. She is an ambassador for Laureus and has 670k followers on Instagram. 


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A post shared by Federica Masolin (@federicamasolin)

5. Aarava

Aarava is a Formula 1 gaming enthusiast based in London. He creates F1 22 gaming content and other general racing coverage. He is affiliated with the official F1 store and GT Omega Racing and is an ambassador for Thrustmaster. 

@_aarava Formula 1 Geoguessr ? How do you think you’d do? ? #formulaone #geoguessr #f1 ♬ original sound – Aarav


Who is the biggest car influencer in the UK?

Yiannimize is the biggest car influencer in the UK with 1.2M followers.

How much do car influencers make?

Supercarblondie is one of the world’s most famous car influencers and is estimated to bring around £1.54M per year. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

@ Socially Powerful



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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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