PROCUREMENT

Metaverse Fashion Week 2023 is Coming

Mar 09, 2023

Marketing News

Metaverse Fashion Week 2023 is Coming

Metaverse Fashion Week is back for its second annual showcase! Taking place March 28th to 31st, Decentraland will welcome back brands from its initial show, as well as a bunch of new participants. 

This year’s Metaverse Fashion Week focuses on the potential of interoperability between open metaverses, and how brands can push the boundaries of digital fashion. Led by Decentraland and UNXD (a curated NFT marketplace), and in collaboration with the Spatial and OVER metaverses, MVFW23 will be a hub for fashion lovers across the globe to get together and witness the newest advancements in digital fashion. 

According to Decentraland, “the MVFW23 theme ‘Future Heritage’ connects the next gen of creators and traditional fashion designers, showing the potential of fashion to bridge realities and worlds.” The event hopes to showcase the connection between innovation and tradition, and expose how fashion’s future lies within the digital realm. 

MVFW23 will take place across multiple metaverses, but the majority of installations and storefronts will be hosted within Decentraland’s Luxury District.  

So, what are some of the exciting experiences we can expect from MVFW23?

Dear Vivienne: A Tribute to the Punk Queen of Fashion

The Digital Design Community will be paying tribute to the late fashion icon Vivienne Westwood. The art collective Vuelta is creating an experience that’s part memorial, part gaming. The installation has been created with the intention of encouraging people to learn about the designer’s life, work, and activism.

Dear Vivienne

The Clarks Arcade 

British shoe brand Clarks—yes, Clarks—will be showcasing the Clarks Arcade. The experience will be part funfair, part rooftop nightclub, and will offer nostalgic activities, including vintage fairground rides, dance battles, and even Clarks-themed video games. The arcade will be held within the Threedium virtual shopping mall in Decentraland. 

Adidas’ community-focused experience

Adidas is joining the MVFW event for the first time with a community-focused runway show, bringing Decentraland and ITM holders (owners of its Into the Metaverse NFTs) together. The brand will be showcasing its “adidas virtual gear,” its first ever collection in digital fashion. Virtual Gear NFT holders will receive an exclusive 3D twin of their piece for their Decentraland avatar to wear inside the virtual world. 

Adidas’ community-focused experience

Miami Fashion Week runway 

Resortwear-focused Miami Fashion Week will be hosting an activation (including events and panels) and runway on the rooftop of its new L’Atelier in Decentraland. MFW is recognised by the CFDA, which means MVFW is another step closer to being recognised by the mainstream fashion world. 

Miami Fashion Week runway 

Tommy Hilfiger experience

Tommy Hilfiger’s MVFW 2023 experience will include daily product drops, AI-generated fashion, unique collaborations, and a community competition, where he winner will be hand-picked by Tommy Hilfiger himself. 

Tommy Hilfiger experience

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

@ Socially Powerful

[cta]

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Top Social Marketing Agencies

Author

author image

James Hacking

Writer

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

latest posts

Social And Influencer Marketing News + Insights

post image
post icon

Jun 18, 2024

Influencer Marketing Agency

Top 20 TikTok Marketing Agencies in the U.S. in 2024

Read more
post image
post icon

Jun 17, 2024

Influencer Marketing Agency

Top 20 Social Media Marketing Agencies in the U.S. in 2024

Read more
post image
post icon

Jun 18, 2024

Influencer Marketing Agency

Top 20 Paid Media Agencies in the U.S. in 2024

Read more
post image

Jun 18, 2024

Influencer News

The Future Is Eco-Friendly: Here Are The Sustainability Influencers Leading The Way

Read more
post image

Jun 18, 2024

Social Media Marketing News

The Future of Social Media is Rebellion 

Read more
post image

Jun 14, 2024

Influencer News

The Top Female Engineers To Celebrate This International Women In Engineering Day

Read more
post image

Jun 14, 2024

Influencer News

Niche of the Week: Men's Health Influencers

Read more
post image

Jun 13, 2024

Influencer News

The Role Of Influencers In Event Promotion

Read more
post image

Jun 12, 2024

Social Media Platforms

Cutting Through The Nonsense: The New Instagram Updates You Need to Know

Read more
View all blog posts chevron icon

Get in touch

We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.

Work with us chevron icon