Blog

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We caught up with Liza Mace to discuss all things fashion and rhythmic gymnastics! Liza—better known as @lizkeuu on TikTok—is […]

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The not-so-secret power of influencers has impacted every crevice of the online marketing realm. Their contribution to social media campaigns has fuelled brand success all over the world and shows no signs of slowing down.  B […]

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Today, fighting for a social media user’s attention is like competing in the Hunger Games. May the best content strategy win.  However, there are ways to alleviate the worry of releasing your content strategy out into the w […]

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Generation Z. Gen Z. The digital natives. Zoomers. Gen We.  A cohort of many names. Whatever name you know this cohort by, one thing is indisputable: they’re disrupting everything […]

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When was the last time you ventured out to the shops to look for a product you knew you needed/wanted? Now, when was the last time you ordered that product online?  We’re the latter, and we’re certain that the majority of […]

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We caught up with Instagram’s favourite ballerina, Alison (@alisoneager). Accumulating 85.2K followers on […]

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We seem to be living in a world where influencers are gradually appearing in all realms and spheres to mark their territory and make you reevaluate what you once thought was an innovative marketing strategy. Their next target? […]

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The marketing world is governed by influence. It drives sales, increases a brand’s visibility both on and offline, and connects companies with their target audience. Given that consumers are no longer susceptible to plastic digital advertising, the only way to marke […]