Blog

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Since its launch in 2011, Snapchat has solidified its spot at the top for 11 consecutive years. Its popularity among younger audiences makes it the perfect place for brands to run marketing strategies.  A reason for its popul […]

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Following the fallout from Elon Musk’s turbulent Twitter takeover, many Twitter quitters have flocked to another platform: Mastodon. But what is it, and why are so many people joining? Mastodon is a free, open-source decentr […]

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Shopping has taken on many different forms over the years, from buying in-store to buying online, and in some cases ordering through a mail-order catalog.  The latest option in the mix? Social commerce. […]

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We caught up with costume designer, stylist and fashion influencer Raya Ktiesh to discuss her influencer journey, the respo […]

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Whether you eagerly wait all year to don your best red outfit and create cheesy cards for your loved ones, or you staunchly believe the entire affair is a capitalist ruse, no one can deny that Valentine’s Day is a major holiday.  […]

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Twitter’s verification scrapple continues, TikTok secretly ranks creators, Mastodon is coming for Twitter users, LoL sets new records, and you can now make your fave creators say whatever you like.  What is this? […]

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Niche interests, cultures, and communities have always been enticing vessels for brands to influence audiences, but they’ve never been more important than now. Gen Z is a fluid generation, with interests and values evolving regularly. For Gen Z, popular culture is o […]

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Over the past few weeks, we’ve seen article after article discussing how livestreaming and livestream shopping isn’t being adopted in the West… but this isn’t entirely accurate.  While livestreams may be struggling on […]