Blog

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Online preferences are changing. The younger generations, Gen Z and Millennials, are gravitating towards faster-paced platforms that offer a multitude of creative options within the video format, and what better platform to offer exactly this, than TikTok.  […]

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YouTube entered the scene all the way back in 2005, and today is the second most visited website in the world. Despite rising video competition, YouTube remains the most popular video-sharing platform on the planet, and is often used as a search engine in its own righ […]

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Moving towards a digital future means taking our marketing strategies with us. The internet plays a huge role in securing and maintaining the success of a lot of brands nowadays, but a lot of this is a result of a carefully-crafted […]

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We caught up with Jenna Ricciardi to discuss the return of storytelling, building a community through authentic shar […]

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Looking to start beverage social media marketing? It is more simple than you think.  The food and beverage industry is projected to reach a market value of $3.8 billion in 2027, making i […]

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In the digital age, the key to online success is authenticity. Oftentimes, influencers and brands can express this through storytelling. Relaying relatable stories of success or struggle to their followers is what makes them human and therefore a figure of importance […]

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When TikTok began TikTok-ifying the internet, Instagram responded with its own competition: Reels. Instagram first debuted the short-form video format in 2019, but it didn’t roll out to all audiences and users until 2020.  […]

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After dedicating their lives to building a loyal community and somewhat reliable reputation on social media, beauty influencers were finally given the opportunity by brands and conglomerates to create their own makeup/skincare brands and lines. Beauty influencers had […]