Perfect Your Routine With The Most Follow-Worthy Makeup Influencers On TikTok

Aug 01, 2023

Influencer News

Perfect Your Routine With The Most Follow-Worthy Makeup Influencers On TikTok

Beautytok has taken the platform by storm, but who are the makeup influencers behind the revolution?

The explosion of beauty and makeup content on TikTok in recent years provides the ideal platform for brands to showcase the love that influencers have for their products.

Makeup brand Too Faced is the perfect example of this. They jumped on the momentum of beauty content on TikTok early and recruited a group of makeup influencers for their product launch. The content garnered 821M views and demonstrated the opportunity for brands to engage influencers on the platform.

Continue reading to find out who the most influential influencers on TikTok are!

The top 20 makeup influencers on TikTok

1. Mari Maria

Mari Maria boasts an impressive 24.3M followers on TikTok, thus making it clear as to why she is ranked one of the top makeup influencers on TikTok. She posts high quality makeup routines as well as reviews and gains impressive engagement and views.


♬ Love, Love – Melody & Naldo Benny

2. James Charles

James Charles is one of the most widely known and popular makeup influencers on Tiktok. With a whopping 37.9M followers, James creates iconic content from creative makeup looks to wacky hacks.


This makeup hack looks like I had a little too much fun at an LA party ????

♬ original sound – James Charles

3. Abby Roberts

Abby has a loyal following of 16.7M on TikTok. She regularly posts skincare routines and makeup tutorials with creative looks, and her high engagement rate earns her a spot among the top makeup influencers.


SPF = daily habit made easier with @CeraVe ad

♬ original sound – Abby Roberts

4. Mikayla Nogueira

Mikayla is one of the most well known beauty influencers on TIkTok. With 14.6M followers, it’s easy to see how she receives millions of views when looking at her regular uploads of imaginative makeup looks.


ELF ACTUALLY POPPED OFF WITH THIS ONE!!!! #makeup #beauty #affordablemakeup #elf

♬ original sound – Mikayla Nogueira

5. Dr. Shah

With 18M followers, Dr. Shah earns himself a spot in the top beauty influencers on TikTok. He educates his followers with regular product reviews and advice on skincare best practice.


REVERSE skin damage? Let’s see what’s going on here… @No7USA #dermdoctor #skincare #No7partner #DontRegretJustReverse #NoRegrets #FutureRenew

♬ Eagle Arms – Chris Alan Lee

6. Charlotte Roberts

Special effects makeup specialist Charlotte is one of the most popular beauty influencers on TikTok. She has 9M followers on her TikTok channel where she posts a variety of creative makeup looks, skincare routines and transformation videos.


♬ kaliii area codes – Kali

7. Seth O Brien

Seth has recently experienced immense growth on TikTok, achieving an impressive 5M followers. His channel is a diverse mix of beauty and makeup content sharing tips and tricks with his audience.


the way it just blurs my skin! its such a beautiful powder!?✨?? #makeup #beauty #firstimpressions #onesizebeauty

♬ original sound – Sethobrien

8. Nikkie Tutorials

Nikkie is one of the most popular makeup influencers out there, and her TikTok channel is no exception. Nikkie keeps her 7.7M followers engaged with a continuous flow of creative makeup looks.


creating clouds with q-tips?! #foryou #fyp

♬ original sound – nikkietutorials

9. Meredith Duxbury

Meredith is well known on TikTok for her extraordinary makeup looks and unusual application, and her 18.2M followers speak to her authority in the beauty space.


Replying to @user3462688288306 Finally revealing THE orange primer I always use ?and also you need to try these CC sticks from @Olehenriksen I’m obsessed #Olepartner #OleGlow

♬ original sound – Meredith Duxbury

10. Danielle Marcan

With an impressive 3.4M followers, Danielle is one of the top makeup influencers on TikTok. She posts a range of high quality videos showcasing her makeup looks.


eyeliner theory with @L’Oréal Paris Infallible Eyeliner, eye pencil and Telescopic Lift mascara ?#makeup #beauty AD

♬ original sound – DANIELLE

11. Huda Kattan

Founder of popular beauty line Huda Beauty, Huda Kattan’s TikTok is a goldmine of makeup tips, creative looks and product tests. She has an impressive audience of 8.7M followers who love her content, making her one of the best makeup influencers on TikTok.


Ombre Concealer hack IB: @Klaudia @Rosa Barz #ombreconcealer #tiktokmademedoit #fyp #tiktoksalon #tiltoktrend #hudabeauty #colorcorrector #fauxfilter @Huda

♬ Fadeaway – Official Sound Studio

12. Rose Gallagher

Although smaller in following that some of the other creators on this list, Rose Gallagher is dedicated to her passion and educates her audience on all things makeup. She offers beauty advice, makeup tutorials as well as guidance for specific skin conditions.


Ombre Concealer hack IB: @Klaudia @Rosa Barz #ombreconcealer #tiktokmademedoit #fyp #tiktoksalon #tiltoktrend #hudabeauty #colorcorrector #fauxfilter @Huda

♬ Fadeaway – Official Sound Studio

13. Ashley Quiroz

Skilled makeup artist and parent, Ashley is one of the top TikTok makeup influencers. She often tries out viral products for her audience and compares makeup trends and shares product reviews.


Trying the new @onesize pink setting powder and…… ????? going head to head with the viral Givenchy Prisme Libre! #trendingmakeup #settingpowder #pinkundereye #kyliemakeup #onesize #makeupreview #greenscreen

♬ original sound – ..

14. Char Barker

With 282.2K followers, Char is a TikTok sensation whose channel is growing faster every day. She is known for her makeup tutorials where she shows her effortless looks which her audience adore.


@Charlotte Tilbury lip blur in pillow talk ?

♬ Lovely Day Austin Millz Remix – Austin Millz

15. Dr Michelle Wong

PHD owner and beauty blogger Michelle uses her expertise in the field to provide her audience with insightful recommendations on popular beauty products.


#ad Some of the cool innovations from the @L’Oréal Paris hyaluronic acid range – covering skin, makeup and hair! Available at @Chemist Warehouse Official #lorealparis #chemistwarehouse #hyaluronicacid #wonderwater #lorealparisau #skincare #haircare {sponsored}

♬ original sound – Lab Muffin Beauty Science

16. Giorgina Juanita

Owner of Gigibee Beauty, Giorgina is known for her stunning makeup tutorials. She has a sizable following of 3.1M followers and is therefore one of the top makeup influencers on TikTok.


y’all my palette and brushes launch in 3 days ? can’t wait for u to get it @Gigibee Beauty #lattemakeuplook #lattemakeuptutorial

♬ original sound – giorginajuanita

17. Ahliyahmichelle

Beauty expert Aliyah often shares her quick and useful tips for her audience. She guides her 62K followers on their journeys to improving their beauty regime.


@ahliyahmichelle SHADE TWINS! ?️ I think we have the ULTIMATE no-makeup makeup HACK for the Summer! ? #nomakeupmakeup • @jergensus Natural Glow Instant Sun • @fentybeauty Espresso Matchstix • @hudabeautyshopofficial Proud Pink Blush Stick • @lancome.official Big Monsieur Mascara • @toofaced Maximum Plump Lip Injections #nomakeupmakeupblackgirl #blackgirlmakeuptips #makeuphacksforbeginners #makeuptipsforbeginners

♬ original sound – ahliyahmichelle

18. Katie Jane Hughes

Well known editorial and celebrity makeup artist Katie uses her platform to share her knowledge with her audience. She has worked with notable brands such as Net-a-Porter and Glossier.


Overplucked brows? Watch and learn!!! #fyp#brows#makeup#kjh#makeuptipsandtricks #VozDosCriadores

♬ Lucky Girl – Carlina

19. Michelle Phan

Michelle has years of experience on the internet, and her TikTok channel exudes that. Her 401K loyal followers are treated with a regular stream of makeup tutorials and product reviews.


Makeup is magic #fyp #makeup #therapy #selfcare #selflove

♬ original sound – michellephan

20. Jackie Aina

With 2.6M followers on TikTok alone, Jackie is regarded as one of the best makeup influencers. Her channel is full to the brim with makeup tutorials, product reviews, and skincare routines – it’s no wonder her followers love her content!


@Dhar Mann and @laurag_143 hands down throw the best parties ?? #grwmmakeup #makeuptutorials #spendthedaywithme #dharmannfam

♬ Sky Aesthetic – Tollan Kim

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@ Socially Powerful


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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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