The Top 10 TikTok Marketing Campaigns To Inspire Your Next Business Venture

If you haven’t quite nailed TikTok marketing campaigns just yet, don’t fret too much, because there’s no method to the madness. Some brands, however, are leaning into TikTok so heavily that there’s no forgetting them (even if we want to!). So, without further ado, here are the 10 top TikTok marketing campaigns that are just too good to forget.

THE TOP 10 TIKTOK MARKETING CAMPAIGNS WE THINK ARE NOTEWORTHY

Duolingo’s mascot

Duo The Owl, we know it, we love it, we support it. Apparently, so did the rest of TikTok! The owl is known for waking you up at 3am to remind you that you’re incompetent at Spanish, so the brand leaned into that and started making memes and comedic videos that played on the idea of the owl hunting you down if you didn’t complete lessons or missed tasks. The younger audience fell for the persuasive TikTok marketing campaigns, started following the brand and boom! Instant popularity. 

@duolingo

dont sleep on pose 28 #dresstoimpress #roblox #duolingo

♬ Vote yodelinghaley 5 stars – haley sharpe

GoPro

Surely you’ve seen the daring Red Bull jumps and the ski slope near misses, right? What were they filmed on? You guessed it, a GoPro! Originally the brand leveraged its popularity on YouTube where it essentially obliterated the GoPro to show it can withstand all climates and terrains via UGC content, and since this worked… it thought, why not emulate this in TikTok marketing campaigns? Well, they did, and it gained millions of views in a short amount of time. The benefit of basically reposting UGC content? Less money on influencers, more organic community appeal. 

@gopro

Tbh, we thought @Timo Boersema was never coming down 🫡 #GoPro #POV #kitesurfing #bigair #hurricane #hangtime

♬ original sound – GoPro

GymShark

You’d be crazy if you thought we wouldn’t include the notorious TikTok account that zoomed to 2 million followers in just six months! Through short form, educational and informative content, GymShark leveraged the “Gym Bro” culture and made it massive. Everyone from nano creators to hero creators jumped on this, showing the power of TikTok marketing campaigns. Its most notable campaign was the 66 Days challenge which showed the transformative nature that the gym has on people who consistently work out physically and mentally for 66 days. Crazy, isn’t it? 

@gymshark

@Ethan Payne reveals his home gym 💪 #behzinga #sidemen #Gymshark

♬ sonido original – PHONK

SKIMS

Hey, don’t skim over this. Weird how that just got your attention, and so did the viral Skims dresses that the Kardashian-Jenner empire championed. This is because of its aggressive TikTok marketing campaigns, that literally shoved their dresses onto our screens via creative UGC creation, and led us to believe we needed them. Its campaign gained considerable traction because the brand used creators of all colours, shapes and sizes to keep inclusivity at the forefront. What did you think of it?

@skims

The dress of the summer. ✨ @Asa Dugger. #SKIMS

♬ original sound – SKIMS

Walmart

Oh, the famous Walmart. It’s an interesting one. Walmart is a mixed bag with plenty of flavours and its campaigns have usually revolved around the hashtag #GotItAtWalmart where users will post about what they purchased from the FMCG giant and because we love to be nosy and involved in everyone’s business, these TikTok marketing campaigns are literal eye candy for viewers. 

@premiertradingcards

Let’s see if this Pokemon card mystery pack from Walmart is worth it! 💸 #fyp #pokemon #pokemoncards #pokemontiktok #pokemonpulls #money #pokemontcg #foryoupage #viral #trending #business #smallbusiness #charizard #tcg #fypage #pokemoncommunity #mysterybox #walmart

♬ original sound – premiertradingcards

e.l.f. Cosmetics

It’s not Christmas, put the stockings away. But it’s definitely e.l.f. and it has been for a hot minute! What’s always viral on TikTok? Dances. What does e.l.f. do that makes it so popular? Dances. See? You don’t need an Einstein-approved formula, you just need to hop on trends and your TikTok marketing campaigns will see the fruits of your labour! e.l.f. also created two songs which went viral and got millions of hits, as well as making their own reality show called “Eyes. Lips. Famous.” which offered a month-long beauty camp to the top 3 winners. 

@elfyeah

reminder 🔔 to order your gifts on elfcosmetics.com by December 14th so they arrive in time for Christmas 🎄 #elfcosmetics #holidaygifts #holidaykits

♬ original sound – e.l.f. Cosmetics

Chipotle

This list even surprises us, believe it or not. Well, Chipotle’s TikTok marketing campaigns have actually been very smart and leveraged product-led content which in turn increases UGC from creators wanting to try the products. Who doesn’t love free food? Chipotle even created the Guac Dance, similar to how e.l.f.. The brand also worked with mega influencers such as David Dobrik to launch the #ChipotleLidFlip, which is pretty awesome! All that’s left now is to see if there’s a Chipotle x e.l.f. dance collab on the horizon…

@katrina_short

#ChipotleLidFlip I did it!!!! yeeee challenge accepted

♬ Flip – Future

Netflix

Netflix deserves all the respect and mainly because of the #WhatsYourPower campaign which aimed to promote the movie Project Power. Netflix encouraged audiences to share what their superpower would be if they had one through using the filter, which became probably the biggest use of UGC content ever with over 112K uses. These TikTok marketing campaigns have pushed Netflix into the spotlight even more, and now it’s the second most followed brand! How’s that for Netflix and chill? 

@makeuppbyruthie

Power, power, speak a little louder @netflix #ad #WhatsYourPower #ProjectPower

♬ Rise Up (1st Half Custom) – Dubkiller and Mark Victor

Marc Jacobs

10 billion – that’s how many views this campaign got. That’s an incredible achievement and one that relied heavily on people to be willing to post about themselves. Marc Jacobs released a fragrance called “Perfect” with a Gen Z and Millennial target audience. Through the branded-hashtag collaboration with Rickey Thompson, the brand launched “Perfect as I am.” Through spreading positive self-love messages, this campaign garnered over 10 billion hits and spotlighted Marc Jacobs deservedly. 

@uche_gang

Replying to @shaung54 cococut fruit extract is less concentrated than coconut oil so can be suitable for low porosity hair in some cases #4chair #naturalhair #curlyhairproducts #texturedhair #naturalhairtiktok #lowporosityhair #asiam #leaveinconditioners

♬ original sound – amaka | natural hair expert

Crocs

This one is an honourable mention rather than a viral campaign. However, in the same fashion, #CrocTok has been a massive hit and shows viewers how to make Crocs fashionable and aesthetic. Let’s be honest, they’re not the prettiest of shoes, and rather than arguing that, Crocs has leaned into this and made light-hearted, creative TikToks that have landed them 824K followers and over 5.5 million likes. Clearly, its TikTok marketing campaigns and messages are doing something right. 

@crocs

Crocs or pass? Introducing the new Stomp Fisherman sandals #NewAtCrocs ​

♬ original sound – Crocs

Each of these campaigns have done something different, but what this list should show you is that each of these TikTok marketing campaigns, now matter how different they are, have all done one thing in common – appeal to an audience. Find your audience, make the video look sexy, dive into a trend and watch the magic unfold.

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