Blog

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Event marketing has become a cornerstone for brands looking to make a splash. Concerts, in particular, provide an opportunity for brands to reach a guaranteed crowd while benefiting from the star power of the artists involved.  […]

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For digitally-savvy brands like Summer Fridays and Patrick Ta Beauty, building an online empire has come effortlessly. From a viral ‘Jet Lag’ lip mask that appeared to spark an Instagram-induced frenzy, to a foundation release circulated on TikTok, these two brand […]

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What Black Friday marketing campaigns are making a splash this year? Once a one-day shopping event, Black Friday has grown into a pivotal moment for brands to connect with consumers, boost sales, and expand their audience bas […]

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On November 5th, our friends across the pond set out in their millions to elect a new President of the United States.  148, 727, 217 votes later, Donald Trump was re-elected for his second term in office. The response to his […]

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Influencer marketing for beginners involves partnering with individuals who have strong online followings to promote products. In fashion, influencers act as trusted tastemakers, driving trends and offering authentic reviews. […]

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When did you start working at SP? I joined SP in July of this year. What is your role? I’m an Account Manager. What does that entail? […]

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The rise of influencers in Europe has significantly changed the way people discover new cuisines, restaurants, and food trends. Platforms like TikTok, Instagram, and YouTube have become vital spaces for food content creators to share engaging videos, recipes, and reviews. These influencers in Europe […]

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The presence of lifestyle influencers on social media has rapidly expanded in recent years, transforming the way we engage with everyday content. With platforms like Instagram, TikTok, and YouTube, sharing and consuming personal stories, tips, and routines has become […]