Blog

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With attention spans dwindling year by year, getting the modern consumer to stick around is an increasingly difficult task.  2023 has seen brands and creators alike scrambling to come up with new tactics to coerce users to si […]

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We caught up with Olympic gold medalist coach, Melina Merkhoffer, to discuss all things snowboarding, social media and storytelling. Read on for an insight into Melina's world. Tell us about your background and how you started to build your following. […]

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Ensuring that your content is consistently engaging, informative and congruent with your branding can seem like a tall task, no matter how essential it is. The key to putting out great content all the time, is having a well-structured social media content strategy. A so […]

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Most marketing guides today focus on the consumer. How to target the consumer, how to figure out what they want, and how to encourage them to make a purchase.  This is all well and good if your company caters to individuals, […]

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Virtual influencers are computer-generated characters who can be human-like in appearance with realistic features and characteristics, cartoonish in nature or even anthropomorphic animals. T […]

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Here lies the TikTok Creator Fund. Good riddance! TikTok has announced that it’s shutting down its controversial […]

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With Gen X pushing 60 and the oldest Millennials starting to cross the 40 mark, almost every consumer product category is battling with how best to “grow up” alongside their customer base. Nowhere is this challenge more pronounced than within the beauty industry.� […]

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As if the sheer panic of getting dressed for highschool wasn’t enough, Gen Z have decided to popularise a whole new world to stress about your outfit in; Roblox.  The virtual world is becoming increasingly important to Gen […]