Blog

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This article spotlights the top 20 influencers in Italy, individuals who have mastered the art of storytelling across platforms like Instagram, YouTube, TikTok, and beyond. With diverse backgrounds and passions ranging from art and travel to sustainability and fitness […]

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In a world where precision and efficiency define successful marketing, InfluenceOptima leads the charge, fuelled by partnerships. At its core, InfluenceOptima is a cutting-edge influencer marketing and measurement technology s […]

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Anyone familiar with marketing knows that selling a product means connecting with the right audience through precise messaging. Whether it’s a 30-second TV commercial or a quick TikTok ad featuring a well-known celebrity, a targeted campaign resonates best when it s […]

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We caught up with one of social media's hottest travel creators, @luxemesse, to talk all things personality, platforms, and pushing boundaries. Read on to discover how this flight attendant-turned-creator is making waves on social and taking us all […]

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Passive vs active advertising - what exactly IS the difference?  Passive advertising has been making the rounds on marketing social media re […]

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Introducing Moo Deng, one of the internet’s current short-term marketing strategies.  If you’ve spent any time on the internet in the past few months, then you are bound to have hear […]

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The U.S Presidential election is right around the corner and this one has been quite the journey.  For those who are not caught up on the circus that is American Politics, here's what you need to know: Vice President Kamala H […]

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Are you struggling to keep up with the ever-changing world of social media? From tackling mental health with Brian Cox to a huge push in AI, read on as we take a deep dive into the notable social updates throughout September that will get you up to speed in no time.  […]