Blog

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The gaming sphere has always been seen as a “boys club”, but recent data shows a more balanced picture. A survey in March 2023 showed that 47% of video game players were women. However, the popular streaming site Twitch doesn’t seem to reflect this.   […]

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YouTube is an ideal home for technology influencers, but why? YouTube is known for its long-form and visual content, allowing creators to endorse their products & brands in ways other socials just can't. In our case, we are talking about the biggest tech influencers with their cool gadgets and […]

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Influencer marketing and the beauty industry are quite literally a match made in heaven.  Upon its introduction, the beauty industry took to influencer marketing harmoniously, securing its position as one of the top industries […]

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Did you know that roughly 3.7 million videos are uploaded to YouTube every day?  Of all 3.7 million uploaded, only those posted at an intentional time will maximise their chances of driving engagement . This is because the timing of a video upload is a key contributing factor in achieving online su […]

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For many of us, cars are just a way of getting from point A to point B. But for others, they are giant toys. More importantly, customisable toys that can be used for racing, modifying or simply showing off. Car manufacturing in the US has undergone many transformational shifts in order to get […]

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You don’t have to be a world famous food chain to hire the help of a food influencer. Restaurants, big and small, local and nationwide can rally their expertise to help with the promotion of a new dish or the establishment as a whole.  […]

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Choosing which car to buy will be one of the biggest financial decisions many of us will make in our lifetimes. Have you ever considered researching your next big purchase using car influencers? Way back when, owning a vehicle […]

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Over the past decade, the gaming industry has proved that it’s more than just games. Instead, it is a social space for players across all demographics to come together and simply hang out and have fun. In recent years, emphasis has been placed on communities. With the Black Lives Matter […]