Tips For Successfully Launching A TikTok Campaign

Dec 06, 2023

Social Media Marketing News

Tips For Successfully Launching A TikTok Campaign

Perhaps due to its uncanny ability to make the hours tick by, TikTok has had users in a tight grip ever since its inception. Thanks to this, successfully launching a TikTok campaign is more common than not.


TikTok quickly became one of the most popular social media platforms out there, with an estimated 80 million users actively accessing the app per month in the United States alone. Studies have found that TikTok users spend an average of 95 minutes per day scrolling through the platform; a huge contrast to the 29 minutes they spend on Instagram.

Launching a TikTok marketing campaign is a sure fire way to appeal to these users. More notably the younger users who notoriously do not appreciate inauthentic content, nor traditional advertising. A successful TikTok campaign has the potential to win over these young cynics.

To find out how to do just this, read on for our top 10 tips on how to create a TikTok campaign.


1. Implement Hashtags

Hashtags are an essential part every successful TikTok campaign, as they’re one of the best ways to get your content seen and in front of your target audience.

Many consumers on TikTok use hashtags to search for videos by subject; thus, properly cataloguing your videos ensures your content is found by those who will enjoy it most. Ultimately, utilising the correct hashtags on TikTok amplifies your content’s reach, helps you scope out competitors, and increases your following.

To make the most of hashtags on TikTok, be sure to stay relevant but not generic. Including a slew of overused hashtags on your videos will do nothing more than take up space on your consumer’s screens. Instead, use unique and specific hashtags that will make your content stand out in nicher, less crowded categories. Check out the best hashtags for TikTok.

2. Tap into trends

The TikTok trend wheel is one slippery sucker.

Keeping on top of what’s hot and what’s not this week can be incredibly difficult, given the high speed at which trends evolve on the platform. However, don’t let this deter you. Getting involved with trends on TikTok is essential to successfully running a TikTok campaign and reaching a broader audience.

In response to the ever-evolving TikTok trend list, many trend-dedicated accounts have popped up. Following these accounts is a great way to stay aware of trends that are worth joining in on. Be sure to stick to trends that make sense for your brand, and try to put a unique spin on things. Joining in on what’s popular is a key TikTok tactic, but staying true to your brand identity is always a priority.


Pumpkin spice latte makeup look with @amayacrichton #zara #zarabeauty

♬ original sound – ZARA – ZARA

3. Work with influencers

As with all social media platforms, working with influencers is a key feature of creating a TikTok campaign.

When working with TikTok influencers, be sure to select ones that suit your brand mission and speak to your audience. Moreover, champion authenticity in your influencer partnerships. TikTok has become flooded with influencer-brand deals, and users have begun to shun the lack of genuinity many of these campaigns possess.

A partnership that comes across as authentic, however, speaks to TikTok users’ desires for brand transparency and gives your brand that human-led feel that is supremely popular with consumers.

4. Practise good community management

The importance of community management when launching a TikTok campaign cannot be understated.

Excellent community management is a fantastic way to build relationships with your consumers and establish a tight-knit community around your brand.

Be sure to steer clear of automated comment bots and generic comments; engaging in genuine conversation with your community promotes brand loyalty and positive brand associations overall. Moreover, community management can also be used to solidify your brand identity. Brands such as Duolingo, for example, have a distinct brand voice that they showcase in their conversations with consumers.

How to launch a TikTok campaign: Duolingo example

5. Be consistent

Like many social media platforms, TikTok loves consistent posting.

Frequent posting makes it far easier for potential followers to find your account, and draws in consumers from For You Pages.

Yet, as tempting as it may seem, avoid falling into the trap of posting a high quantity of lower quality videos. Try to find that perfect balance between consistent and frequent posting, and creating high-quality content that is of value to your followers.

6. Employ TikTok ads

TikTok has quickly become an advertising juggernaut, offering up a large variety of ad types for brands to get involved with.

Successful advertising on TikTok is a quick and easy way to boost your campaign and brand visibility on the whole. Some of the most popular ad types include Shopping ads, Carousel ads, and In-feed Native ads. When selecting which ad type to employ, prioritise which kind will lend your content a natural feel. Content that comes across as blatant advertising deters users from engaging, whereas less obvious ads draw users in.


Doing my bestie Alicia’s makeup for a Christmas party using all @YSL Beauty products, what do you think?!✨ad #makeup #christmasmakeup #grwm

♬ i’m sorry – CORBAL & LRN Slime & Shiloh Dynasty

7. Prioritise good descriptions

Cracking the TikTok description code is essential for creating a TikTok campaign that succeeds.

A great TikTok description will be snappy, urge your followers to comment and engage, and implement SEO best practices. This may seem like a lot to achieve in a sentence or two, but it is well and truly worth the effort. A successful description will lead new followers to your content, inspire them to engage and follow, and boost your video visibility.

8. Create a hashtag challenge

Hashtag challenges are an incredibly effective tactic to boost user engagement with your TikTok marketing campaign.

Major brands such as McDonalds have used this method to entice users to engage with their TikTok campaigns. McDonalds’ #bigmactiktok challenge encouraged users to create dance videos using the hashtag; it was incredibly successful, with the hashtag receiving 34.7M views.

Ultimately, a successful hashtag challenge will get users talking about your campaign both on TikTok and off the app, whilst also promoting both brand awareness and engagement.

9. Get involved with UGC

As mentioned previously, TikTok users are attracted to campaigns that feel native to the platform, rather than ultra-shiny, classic advertising.

When launching a TikTok campaign, striking up a balance between relaxed content and more obvious promotions is essential. A great way to achieve this is through user-generated content (UGC). UGC is incredibly popular on TikTok, with a large number of brands employing this tactic to promote their products in a more subtle manner. TikTok’s astonishingly large user base means you’ll never be out of options when hunting for UGC to leverage.

There you have it, our top tips on how to create a successful TikTok campaign.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@ Socially Powerful


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Ella Proctor

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