Blog

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Over the past decade, the gaming industry has proved that it’s more than just games. Instead, it is a social space for players across all demographics to come together and simply hang out and have fun.In recent years, emphasis has been placed on communities. With the Black Lives Matter movemen […]

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The social media marketing realm isn’t shy of a food influencer campaign or two. A lot of the success of these campaigns is owed to the simple fact that food is one of the only things all […]

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YouTube is the original video-based social platform and, despite its age, still plays a huge role for marketers with live-streaming. With 2 billion monthly users, YouTube is the second biggest search engine in the world, just behind Google. One of the platform’s most popular features is livestream […]

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Did you know that 9% of consumers across all marketing sectors follow at least one gaming influencer?This presents huge opportunities for brands from all industries to tap into some very large audiences. […]

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Simply put, the best way to reach new audiences is to partner with influencers.Gaming influencers tend to have the largest audiences and according to the YouGov website, 9% of consumers across all 17 markets follow at least one gaming influencer.But what can these influencers do for your bus […]

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The rise of the food influencers on Instagram has shown no signs of slowing. Foodies on the platform are inundated with tasty recipes, how-to videos and mouth-watering photos from a diverse […]

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Instagram has fast become an indispensable marketing tool for the craft beer industry. For breweries, posting product shots, announcing new releases and giving customers a glimpse into the happenings behind the scenes, has b […]

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Are you a self-proclaimed foodie? Or are you still very much in the midst of trying to find your way around a recipe book?Whichever of the two you identify with, we just might have […]