Blog

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There’s a new platform on the scene, and users have gone mad for it. Setting a new record of the most users joined in just over four days (over 100 million), it’s safe to say Threads, an Instagram app, has caused a big stir in the social world. But what is Threads […]

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British YouTubers will tell you that YouTube is the place to earn an extra revenue stream. Once your channel has over 1,000 subscribers and 4 […]

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It’s Gen Z’s world and we’re just living in it.  At first glance, this statement may appear a tad dramatic, but the closer we look at the state of the social media marketing landscape, the more we realise that it might […]

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For those familiar with the latest updates across social media, you’ll have noticed the increase in platforms adopting their own social commerce features. Think Facebook Shop, Instagram’ […]

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Every month we roundup the social media highlights we’ve seen in the fashion world. From weird and wonderful collaborations, new AR tools, and clever creatives—keep reading to find out who’s been busy!  June Fashion Spotlight: New Tech […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So what's the month in beauty had in store for June? A Month in beauty: Trend spotlight […]

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We caught up with Rio Dowdy, also known on TikTok and Instagram as @pettygangyt. Keep reading to find out about becoming an e […]

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The introduction of influencer marketing is owed to YouTube. 2009 in particular saw an influx of YouTube vloggers—think Zoella, Smosh, Tyler Oakley, Michelle Phan e.t.c—who would later go on to become the internet’s first influencers.  […]