Blog

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We caught up with Instagram’s favourite ballerina, Alison (@alisoneager). Accumulating 85.2K followers on […]

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Are you an aspiring creator looking to grow your online presence to influencer status, but aren’t quite sure which platform is best to do this on? It is super easy to just follow the money, but consider choosing a platform […]

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Instagram has introduced a new Paid Partnership Label and publishing feature. What is it, and how does it work? The Paid Partnership Label is exactly what it sounds like—a label informing your followers the published conte […]

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There is a common misconception that running influencer marketing ads has to burn a whole in your back pocket. Well, we’re here to reassure you that this is absolutely not true.It is no surprise that social media influencer […]

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Recently, there’s been a huge spike in popularity among micro influencers.Micro influencers on Instagram have piqued marketers’ interests thanks to their high engagement rates, niche […]

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Half a decade ago it seemed that the term “influencer marketing” was just a business buzzword that wouldn’t amount to much. No one realised that it was set to be worth $15 million in 2022. Now that marketers are aware […]

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It seems just about anything can be promoted by influencers nowadays, so why not music? Before social media ruled the world, a new release from an artist would be publicised by their record label in traditional media formats […]

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Gone are the days where huge macro influencers reign supreme.If 2023 has taught us anything about influencer marketing, it’s that audiences prefer smaller, niche influencers who promote products they actually use, love and […]