Blog

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We caught up with Instagram’s favourite ballerina, Alison (@alisoneager). Accumulating 85.2K followers on […]

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Recently, there’s been a huge spike in popularity among micro influencers.Micro influencers on Instagram have piqued marketers’ interests thanks to their high engagement rates, niche […]

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Half a decade ago it seemed that the term “influencer marketing” was just a business buzzword that wouldn’t amount to much. No one realised that it was set to be worth $15 million in 2022. Now that marketers are aware […]

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It seems just about anything can be promoted by influencers nowadays, so why not music? Before social media ruled the world, a new release from an artist would be publicised by their record label in traditional media formats […]

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Gone are the days where huge macro influencers reign supreme.If 2023 has taught us anything about influencer marketing, it’s that audiences prefer smaller, niche influencers who promote products they actually use, love and […]

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Cast your mind back to a time before social media existed… if that’s possible. The closest thing we had to a lifestyle influencer was a blogger—someone who would write about their life and daily activities on the internet. Just like influencers today, these blog […]

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Artificial intelligence—yes, you read that right—probably isn’t what you once thought it was, and we bet some of you didn’t think it would exist during your lifetime either. Though we’re still a few years away from […]

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If learning that influencers exist on the networking site LinkedIn has shocked you, then the contents of this article will blow your mind. What are influencers on LinkedIn? Influencers on LinkedIn are considered […]