Blog

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It’s no secret that the social media-sphere is bursting at the seams with aspiring influencers across a range of niches. From fashion to food and beauty to business, we can assure you there’s no shortage of influencers to choose from. […]

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Cryptocurrency, NFTs, the metaverse. All words synonymous with the future of marketing.The NFT (non-fungible token) craze has kickstarted its infiltration into the world of online marketing. Companies of all sizes are leverag […]

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We caught up with Instagram’s favourite ballerina, Alison (@alisoneager). Accumulating 85.2K followers on […]

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Recently, there’s been a huge spike in popularity among micro influencers.Micro influencers on Instagram have piqued marketers’ interests thanks to their high engagement rates, niche […]

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Half a decade ago it seemed that the term “influencer marketing” was just a business buzzword that wouldn’t amount to much. No one realised that it was set to be worth $15 million in 2022. Now that marketers are aware […]

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It seems just about anything can be promoted by influencers nowadays, so why not music? Before social media ruled the world, a new release from an artist would be publicised by their record label in traditional media formats […]

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Gone are the days where huge macro influencers reign supreme.If 2023 has taught us anything about influencer marketing, it’s that audiences prefer smaller, niche influencers who promote products they actually use, love and […]

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Cast your mind back to a time before social media existed… if that’s possible. The closest thing we had to a lifestyle influencer was a blogger—someone who would write about their life and daily activities on the internet. Just like influencers today, these blog […]