These Are The Video Marketing Trends Dominating 2023

Video marketing has been the leading mode of marketing for years, and with the advancements of smartphones, its possibilities have expanded even further. Ordinary people are now capable of shooting high-quality content and editing is made simple with built-in software on Android and Apple devices. 

Platforms like TikTok and Instagram in particular have drastically increased the popularity of bite-sized, engaging content. Their success lies in their ability to capture attention quickly and deliver a message effectively in a short time span. 

As a result, the digital video advertising market is growing rapidly, with spending expected to reach $80.1 billion in 2021 and $120 billion by 2024, according to a study by Statista. And this is not going unnoticed by marketers either, with a study conducted by NogenTech finding that 91% of marketers are using video content in 2023.  

So in a world where attention spans are shorter than ever, video marketing is the best means to grab and keep the attention of consumers and viewers. Keep reading to learn about the top video marketing trends that are increasing video marketing efforts in 2023.

THE TOP VIDEO MARKETING TRENDS OF 2023

Behind-the-scenes videos

Behind-the-scenes videos allow viewers to have a sneak peek into the unseen aspects of an influencer’s life or the workings of a brand. It is down to earth, organic and creates a sense of exclusivity around the content. This exclusivity hooks viewers in and means that BTS videos are one of the most popular video marketing trends in 2023. 

ASMR 

ASMR videos are also one of the most popular video marketing trends in 2023. They involve stimulating the senses of the viewer with whispering and amplified sounds, which many people find extremely relaxing and addicting. It has also been one of the most popular social media video trends as it is easy for viewers to replicate, leading to an increase in UGC.  

Educational videos 

Educational videos are an important tool for brands to build brand trust and tackle any misinformation surrounding a company. This video content trend can help completely change public perception and start important conversations around topics seemingly unrelated to the product. 

Product demonstration 

As far as video advertising trends go, this is seemingly a much more straightforward execution for an ad but is still popular due to its effectiveness. Keeping ads product-focused has been proven to raise brand awareness and increase sales, both of which are generally key aims in advertising or marketing. 

Q&A 

This is one of the most versatile video marketing trends, as the format can be used in multiple different ways. One of the most popular Q&A marketing video trends is the ‘Vogue 73 Questions’ series on Youtube, which draws in millions of views, involves the most popular celebrities of the moment and acts as a platform for them to advertise their own product lines. 

Repurposing videos across platforms 

This cross-platform approach helps brands and influencers increase the reach of their content. This can involve posting the same video across multiple platforms (eg. posting a TikTok and Instagram Reel) or could be segments of a longer Youtube video being posted on social platforms as a teaser to encourage people to watch.  

User-generated content 

The most trustworthy form of marketing for customers will always consider the views of other customers. It also builds brand loyalty as people feel more a part of a community, whilst making the brand itself seem more authentic and in touch with its customers, so it is one of the most useful video marketing trends to tap into. 

Shoppable Videos 

As video content is so popular and prevalent on all social media platforms, it makes sense that incorporating the ability to shop directly from a video has emerged as one of the most effective video marketing trends. This feature increases sales and product awareness by making purchasing easy and quick for consumers. 

FAQ’s

How can video marketing be used effectively? 

Video is easy to digest and can be educational or entertaining, so it is fairly straightforward to use effectively. It is important to tap into current video marketing trends and social trends to increase the effectiveness. 

How much more effective is video marketing? 

People watch an average of 19 hours of online video content a day, and 73% of people say that they would prefer to watch a short video to learn about a product or service. 

Do videos increase engagement?

The average engagement rate for short-form videos is 54%, and people are 2x more likely to share video content over posts and pages meaning it increases the reach of your marketing. 

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