Blog

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TikTok has revolutionised the beauty industry by becoming the go-to platform for discovering new beauty products. With its engagement-based algorithm, short-form videos, and influential creators, TikTok is now a powerful platform for beauty brands to capitalise on. Wh […]

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Tubular Labs has officially published its latest H2 2024 State of Social Report, and we have been dying to sink out teeth into it.  Each year, Tubu […]

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With the Olympics and Paralympics finally coming to a close, let's take a trip down memory lane and remember just how fiercely fashion at the Olympics dominated the summer Games. From eye-catching designs to innovative styles, athletes' uniforms became the talk of […]

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See how creators from historically-marginalised communities are finally coming to the fore to kickstart some of pop culture’s most notable trends? Very mindful. Very demure. The ‘very […]

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Is AI in influencer marketing harming the creator community?  As generative AI slowly sinks its cold, artificial teeth deeper into the influencer m […]

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From project management to social media reporting, our account directors here at Socially Powerful work across a wide range of roles. As such, they often come from diverse backgrounds; from journalism degrees to experience in other industries, Socially Powerful has seen it all. One such person […]

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Pink washing. Green washing. Charity washing. These phrases have become buzz words in recent years.  Armed with a new level of media literacy, consumers are no longer prepared to simply sit by and blindly listen to brands’ […]

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Happy Zero Waste Week! This week, we're encouraged to turn our attention to ways in which we can all help reduce landfill waste for the purpose of saving money, preserving resources, and protecting the environment. Held between September 2nd - September 6th, this global campaign raises awareness […]