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Aug 30, 2024
Social Media Marketing News
Monthly Social Updates, August 2024
Are you struggling to keep up with the ever-changing world of social media? From demure mobile network campaigns to soap operas dedicated to face cleansers, read on as we take a deep dive into the notable social updates throughout August that will get you up […]
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Aug 30, 2024
Industry Trends
This Is How Beauty On Roblox Is Dominating Alternative Marketing Routes
These days, finding a brand without a beauty on Roblox activation is far more difficult than finding one with.
Quietly and smoothly, Roblox has become one of the biggest games in the world, boasting an impressive 400 million […]
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Aug 28, 2024
Social Media Platforms
Instagram for Business: Luxury Brand Edition
Luxury brands have recognised the potential of using Instagram for business to connect with affluent consumers, build brand prestige, and showcase the exclusive nature of their products. W […]
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Aug 28, 2024
Industry Trends
Is There A Sustainability Issue With Influencer Gifting?
In theory, the influencer marketing industry should be faultless. Brands win. Creators win. Consumers win. What’s not to love?
However, with an increased awareness and interest in global affairs, in recent years, from climat […]
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Here's How Pokimane Became The Most-Followed Female Streamer On Twitch
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Aug 23, 2024
Social Trends
Healthy Consumerism Or Rebranded Mindsets? Here's The Latest TikTok Trend Causing Havoc
TikTok has seen the emergence and sustained popularity of the ‘-cores’. Essentially just trending aesthetics with the word ‘core’ added to the end to give it that Gen Z flair. Though there is truly nothing more ageing than watching everything your generation p […]
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Aug 23, 2024
Social Media Marketing News
Just How Easy Is Predicting Trends On TikTok?
Is predicting TikTok trends truly possible?
Brands, creators, and users alike are constantly stuck in a battle against the impossibly fast TikTok […]
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SP Diaries #14: Chloe Crossley, Senior Account Manager
From manning fashion shoots to mailing out products, our amazing Senior Account Managers wear many hats.
Chloe Crossley is an excellent example of this, spending her time jetting across London to influencer events as well as more traditional office roles.
Read on to find out how she got here, […]
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