Blog

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Can you remember the last time you watched a YouTube video and it didn’t feature a sponsored ad segment? Or, can you think back to when Instagram was free from giveaways and influencer takeovers?  Ecommerce Influencer marketing is so established, that it’s hard to imagine […]

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From the glowing twinkling lights and perfectly decorated Christmas trees, to the smell of mince pies and candy canes, nothing beats that Christmas feeling.  There is a certain air of childlike awe that takes the world the se […]

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Live-streaming has taken a huge upturn in popularity since the 2020 pandemic. The unexpected epidemic ended up domesticating a majority of people, which has ended up benefitting many livestreamers, as they make content at home and with more people staying at home, the […]

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The lines between a creator/brand partnership have always read a little blurry.  To help focus them, the Advertising Standards Association has clearly outlined what is expected of both creators and brands, in previous years. […]

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Each month new social media apps join the frey.  Many burn bright but fast, crashing and burning within a few months. Apps that commonly fall prey to this fate are challenger apps […]

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Patreon, known for its role in championing creator monetisation, is undergoing a major rebrand. Here’s why you should care about it. While it’s not unheard of for brands to be swit […]

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It can be daunting figuring out which social media post ideas will land you in people's good books. In today's business world, social media is a digital battleground where engaging posts are your secret weapon. With billions of daily users, it's prime territory to […]