12 Creative Social Media Post Ideas For Brands In 2023

Oct 16, 2023

Social Trends

12 Creative Social Media Post Ideas For Brands In 2023

It can be daunting figuring out which social media post ideas will land you in people’s good books.

In today’s business world, social media is a digital battleground where engaging posts are your secret weapon. With billions of daily users, it’s prime territory to grow your brand and connect with your audience. It’s not just about likes; it’s about building your brand and boosting your business.

Recent data shows that ninety percent of the data in the world today has been created in the last two years alone, with the average global output of data being approximately 2.5 quintillion bytes a day. But don’t be intimidated; be inspired. 

This article offers social media post ideas to refresh your brand’s content and rise above the noise. In this attention-starved era, making engaging, unique social media post ideas is the key to brand growth, loyalty, and business success.


Create anticipation for a product launch

Brands can create buzz by strategically sharing teasers when something big is on the horizon. These teasers serve a dual purpose, generating interest while gauging anticipation. Whether it’s a new product, a comeback, or an event, teaser videos can expand your reach. 

Small business owners can also leverage teasers for promotions and sneak peeks at their projects as part of their social media post ideas.

Request UGC content from users

Brands benefit from user-generated content (UGC) on social media, which is more authentic and effective than traditional advertising. 

As part of your social media post ideas, encourage followers to share photos or videos enjoying your product through creative campaigns, using a dedicated hashtag or email submission. You could even explore social media post ideas that involve offering incentives for participation.


Had a fun day #inmydenim ✨?✨ @guess #style #OOTD

♬ original sound – Kalia ?❤

Recognise & shout out your supporters

Build loyalty by giving a shout out to your devoted fans. Get close and personal with them, show off their support on your socials. Snap in-store pics or repost their content. And remember, hyping up their success stories in posts will inspire everyone else to share.


okay IMPRESSIVE ? (via Caleb Young)

♬ original sound – Spikeball

Short-form social media post ideas are key!

Short videos rule social media now. TikTok’s the leader, but Facebook, Instagram, Snapchat, and YouTube are all in on it too. 

They’re a goldmine for creative social media post ideas—tell jokes, host Q&As, showcase products, update your business, promote events, or simply have a blast. 

The best part? You don’t need fancy equipment; your phone camera and free music from the platform library will do the trick.

Provide tutorials and advice

Sharing how your product or service benefits users is great for social media post ideas. Brands often provide helpful tips, and you can ask customers for their recommendations and hacks. It’s like a lively community gathering, sparking creative social media posts.

And remember, it’s not just about product use; you can suggest smart combinations and offer insights on ideal purchase times on your website. Keep those tips engaging and fun!


in our guac era

♬ original sound – Chipotle

Answer questions/do a Q&A

Engaging with follower questions through videos or podcasts is another great social media content idea. Make either long or short-form daily videos, or explore podcasting for a multi-platform presence. 

For more interaction, team up with influencers for sponsored Q&A sessions, or focus on trending topics and industry updates in your Q&As – the choice is yours.

Run polls/ask questions to followers

Social media can be a goldmine for asking questions, as well as answering them – a brilliant addition to your social media post ideas. To boost engagement, stir up conversations by asking followers questions and tailor the tone to the brand vibe. 

Experiment with various question formats, from fill-in-the-blank to inquiries about followers’ plans and day. You can get creative with image or video responses. Don’t forget brand-specific questions, like seeking feedback and ratings.

social media post ideas: Subway poll

Show followers what goes on behind-the-scenes

Freshen up your social media post ideas with behind-the-scenes (BTS) glimpses. Loyal customers will naturally be curious about the people and the processes behind their favorite products. 

Keep it light with short videos, showcasing team dynamics or virtual facility tours. Consider featuring popular influencers for added fun and informative tidbits, boosting excitement for shopping.


Creative rigs to get that shot. Behind the scenes from our shoot with GO Sport Middle East. #dubai #filmmaking #commercial @filmmakersworld #BTS #behindthescenes #filmmakersworld #marketing #advertising #contentcreation #contentcreator @adidas @underarmour @Nike

♬ original sound – Baked

Start a challenge

There may be some cheesy social media challenges, but there are also some good ones. Initiating a challenge can engage your fans and promote a better society. 

Challenges rarely involve product placements, but businesses have found creative ways to integrate them. You can too, just make your challenges enjoyable and easy to join, making it one of many engaging social media post ideas – you can even make it a competition!


#duet with @agajillian Show us your #vessifootwear and you could win a free pair too! #giveaway #nomorewetsocks #waterproofshoes #tiktokwellness

♬ my strange addiction – Billie Eilish

Stay up to date with trends and pop culture

For viral social media content ideas, you’ve got to ride the pop culture wave – it’s a must. If staying in the loop feels like a challenge, you can recruit a dedicated social media guru. 

They’ll help with content planning and keep your posts fresh. Trust us, trying to join trends without a clue can be cringeworthy. Having a pop culture-savvy teammate is a smart move.


Had to do it ? #bottlecapchallenge #vineyardvines #foryou #whale #foryoupage

♬ Lalala – Y2K & bbno$

Repurpose your social media post ideas across all platforms

You can maximise your content’s potential. Beyond its original form, repurpose every blog post and video for social media promotion. Convert quotes into shareable images using tools like Canva. 

This strategy builds a backlog of fresh, shareable content, breathing new life into older or less popular posts. It also prevents follower fatigue from repetitive messages. 

Publicise upcoming events

Diversify your social media announcements for better engagement. You need more than just a single social media post: make a full ad for YouTube, Facebook, and Twitter, and create shorter versions for TikTok, YouTube Shorts, and Instagram Reels. 

Posting multiple times and experimenting with creative concepts, especially those appealing to younger audiences and current trends, can be a game-changer for boosting engagement.

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Ella Proctor

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