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Jun 20, 2023

Social Media Platforms

Your TikTok Analytics Decoded

TikTok has taken the world by storm with its short-form videos and creative content, but caught up in the whirlwind are brands seeking to harness the power of this rapidly growing platform.  Long gone are the days of blindly […]

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Jun 20, 2023

Marketing News

The AIs are Taking Over: AI in the Cre(ai)tive Industry

If you'd told someone working in the creative industry five years ago that their role was under threat from AI technology, they’d have laughed. AIs weren’t capable of recreating the empathy, humour, or creativity humans can. But, that’s not quite the case anymor […]

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Jun 14, 2023

Influencer News

The Biggest UK Twitch Streamers in 2023

As Twitch has grown as a streaming platform for gaming creators, so has the presence of the biggest British Twitch streamers. With 140 million unique visitors every month Twitch has pioneere […]

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Jun 14, 2023

Influencer News

Get Glam with these Beauty Influencers on YouTube

Recently there has been a revival of long-form content across social media platforms. TikTok has extended its video length and more users are gravitating towards platforms like YouTube for in-depth content. Long-form content e […]

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Jun 13, 2023

Influencer News

Influencer Brands are Your Toughest Competition

Influencer-founded brands have been around for well over a decade. From WeWoreWhat and Ipsy launched in the early 2010s, to the real kick-off of influencer beauty brands with Kylie Cosmetics, and Jeffree Star Cosmetics in the mid 2010s, and finally through to the late […]

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Jun 12, 2023

News

6 Notable Mobile Gaming Influencer Campaigns

Traditionally, gaming was reserved for those with powerful PCs or top-of-the-range gaming consoles, but today, anyone with a mobile phone can join the gang.  In fact, mobile gaming is in full swing. It is fast outgrowing the […]

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