Blog

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Ensuring that your content is consistently engaging, informative and congruent with your branding can seem like a tall task, no matter how essential it is. The key to putting out great content all the time, is having a well-structured social media content strategy. A so […]

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Most marketing guides today focus on the consumer. How to target the consumer, how to figure out what they want, and how to encourage them to make a purchase.  This is all well and good if your company caters to individuals, […]

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Virtual influencers are computer-generated characters who can be human-like in appearance with realistic features and characteristics, cartoonish in nature or even anthropomorphic animals. T […]

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Here lies the TikTok Creator Fund. Good riddance! TikTok has announced that it’s shutting down its controversial […]

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With Gen X pushing 60 and the oldest Millennials starting to cross the 40 mark, almost every consumer product category is battling with how best to “grow up” alongside their customer base. Nowhere is this challenge more pronounced than within the beauty industry.� […]

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As if the sheer panic of getting dressed for highschool wasn’t enough, Gen Z have decided to popularise a whole new world to stress about your outfit in; Roblox.  The virtual world is becoming increasingly important to Gen […]

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While TikTok Shop is still warming up in the US, another app is charging ahead in the social commerce game: Flip.  Flip is a social commerce platform that allows users to both post reviews of, and purchase products all in one […]

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These days, the best place to get product recommendations is no longer your best friends, but your For You Page. Social media is filled to the brim with product reviews, holy grail product recommendations, and brand story times. For most consumers, checking what your favourite creators have to sa […]