Blog

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The holiday season is officially here and with it comes the annual struggle of retailers crafting new consumer strategy plans to keep up with ever-changing consumer demands.  This year, it seems retailers are focusing on keep […]

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The holiday season is a critical time for brands looking to maintain customer retention and loyalty. With increased spending, heightened consumer interest, and strong marketing campaigns, it […]

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Paris, the epicentre of global fashion, continues to inspire with its effortlessly chic and timeless style. This season, French influencers are at the forefront of showcasing the latest tren […]

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Social media has transformed the way we see the world, allowing us to peek into the lives of people everywhere. With features like Instagram Live and Stories, we can connect with different cultures in real time. German influencer […]

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Black Friday is finally here, which means it is time to scour the internet for the best deals available.  From electrics to homewares, brands everywhere are boasting thousands of deals on their best products for you to choose […]

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We are now almost a month past the 2024 US election and this one was a very hard pill to swallow for Democrats. There was so much hope that the new year would host the first ever female President of the United States given the Democrat's out-of-the-box political socia […]

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My long-lasting perception of Black Friday was a sobering image of freezing outside Curry’s in the quest for a discounted TV. But Black Friday has now moved beyond just physical retail events to a digital ecosystem driven by content creators. A seismic shift that is […]

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Influencer marketing is one of the most popular ways for brands to interact with their audiences, providing a direct and relatable touchpoint for brands to reach consumers.  Historically, beauty and fashion markets have been […]