Blog

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Compared to older generations, Gen Z’s shopping and purchase preferences can be a little conflicting to marketers, with 52% preferring to shop online and a close 48% preferring an in-store experience. However, as the recipients and hoarders of the latest and greates […]

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The impact of Generation Z on the e-commerce industry is undeniably significant. Their distinct demands, interests, and views distinguish them from any other generation, not to mention their considerable spending power. As a result, a number of astute online retailers […]

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With another year drawing to a close, TikTok users are flocking to celebrate and reminisce on the year that was.  New Year's TikTok trends are coming in hot and fast, with our For You Pa […]

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Since downloading onto the scene in 2014, NFTs have continued to dominate the digital world.  The NFT market is set to exceed $80B by 2025 and is showing no signs of slowing down.  W […]

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Perhaps due to its uncanny ability to make the hours tick by, TikTok has had users in a tight grip ever since its inception. Thanks to this, successfully launching a TikTok campaign is more common than not. WHY IS IT WORTH LAUNCHING TIKTOK CAMPA […]

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We caught up with Pro ultra-runner, athlete and coach, Yana Strese, to talk marathons, mobility and magical running routes. Read on to find out more about Yana's journey to finding her passion and her plans for becoming one of the running community's most beloved influencers. […]

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Social media metrics are like scorecards for your online posts and ads. They show you how people react to your stuff, from likes to clicks. By keeping an eye on these numbers, you can figure out what's working and what's not. It's kind of like using a map on a road trip to make sure you're going […]

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Long gone are the days of traditional sales tactics. Cold calling, door-to-door salesmen, and all those other methods we saw on The Office are neither efficient, nor effective any more. These days, it's all about social selling. So, here is our social selling guide. Whe […]